Melissa Agnes

NOVEMBER 9, 2014

It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. David often says that crisis management is not reputational risk management.

Reputation 218

Reputation Crisis Management Crisis LinkedIn 218

Deirdre Breakenridge

FEBRUARY 15, 2017

expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Joe Colon, Social Media Strategy, Atlantic Health System. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. The post PR Lessons From Twitter appeared first on Crenshaw Communications. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment. But the best reputation crises are the ones that didn’t happen.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Throw in Twitter for good measure. So far, Wall Street isn’t too bothered by the reputation hits. Can Better PR Solve Tech’s Reputation Problem? The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

NewsWhip

JANUARY 13, 2022

Australian PM Scott Morrison further confirmed the news on Twitter, stating that “rules are rules.” The biggest stories come in terms of Djokovic’s reputation, as many prolific, and oftentimes contentious, public figures have come to his defense. Since then, his reputation has plummeted downwards. million interactions.

Reputation 148

Reputation Travel Case Study Twitter 148

Awario

JULY 15, 2020

We're in the information age that brought back the importance of reputation. No matter how much time passes, it's still important what you've posted on Twitter and what has been written about you. Let's see how you can manage personal online reputation.

Reputation 127

Reputation How To Branding Brand 127

Agility PR Solutions

NOVEMBER 14, 2024

A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

Technology 96

Technology Branding Brand Viral 96

Melissa Agnes

JULY 6, 2014

Ways to help students manage their online reputation, for both their academic and professional careers. Follow Melissa on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Karen on Twitter: @kfreberg. Be sure to subscribe on iTunes (and we’d love it if you would leave us a review!).

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Journalists routinely feature their contact information on confidential app Signal or other secure platforms number on their Twitter feeds. In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor.

Reputation 159

Reputation How To Employee Financial 159

Melissa Agnes

NOVEMBER 16, 2014

Lou shares his personal experiences as a once “Officer Action” and how taking this approach as a law enforcement officer negatively impacted his reputation. Additionally, at around the 49 minute mark, Lou and I discuss crisis prevention and reputation management lessons that apply to professionals in any industry and market.

Crisis 260

Crisis LinkedIn Reputation Twitter 260

Melissa Agnes

AUGUST 31, 2014

Within her book, Gini discusses the impact that the search engines and social media have on your reputation, how to go about monitoring and managing it, and what PR and communication professionals absolutely need to know and understand today, in order to continue to be at the top of their game. How to monitor your online reputation.

Reputation 216

Reputation Crisis International Internal 216

Onclusive

SEPTEMBER 14, 2021

The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.

Media 369

Media Software Pitching YouTube 369

Onclusive

JUNE 24, 2020

Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky’s emphasis on privacy can enhance your brand’s reputation among increasingly privacy-conscious consumers.

Social Media 117

Social Media Privacy Media Twitter 117

Melissa Agnes

JULY 13, 2014

It can literally mean the difference between surviving the crisis with your reputation and bottom line intact, and millions of dollars in loss of annual revenue (or your equivalent). Follow Melissa on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Patrice on Twitter: @patricecloutier.

Crisis 225

Crisis Crisis Communications Reputation Twitter 225

Melissa Agnes

DECEMBER 7, 2014

Within this episode of The Crisis Intelligence Podcast, Tony Jaques, author of “Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation”, and I discuss the difference between issues and crises, as well as what it takes for successful issue management these days. Follow Melissa on Twitter: @melissa_agnes.

Crisis Management 218

Crisis Management Crisis LinkedIn Reputation 218

Onclusive

DECEMBER 6, 2021

We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Deirdre Breakenridge

NOVEMBER 13, 2017

Online Reputation Management. So as long as we put a decent amount of thought and research into what we say before we say it, our reputation will continue to grow in more positive ways than negative ones. Follow her on Twitter @emmaaingramm or connect with her on Linkedin. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. After Elon Musk acquired Twitter (now X) in 2022, his push for less restrictive moderation led to a rise in hate speech and misinformation.

Social Media 107

Social Media Privacy Branding Brand 107

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. The hiatus around Twitter has spearheaded a search for alternatives. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. Twitter isn’t a product. Mastodon isn’t as user friendly as Twitter.

Twitter 116

Twitter How To Government Media 116

Onclusive

AUGUST 3, 2020

Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397

Media Pinterest Measurement Energy 397

Melissa Agnes

MAY 30, 2014

The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. For some reason they have the impression that organizations will begin to leave Twitter because they’ve discovered this type of attack as a risk. A coincidence? Definitely not. So I will #AskChevron WTF?

Case Study 232

Case Study Crisis Twitter Viral 232

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. Avoid jumping on sensitive issues in a way that can be seen as exploitive. Add something meaningful to the public dialogue.

Branding 323

Branding Brand eBook Advertising 323

Melissa Agnes

AUGUST 13, 2014

This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. Doing so will only hurt your organization’s reputation. They’re on Twitter! Negative publicity that would have put a huge mark on KitchenAid’s reputation for the long-term.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Prowly

JANUARY 14, 2025

Use a single tool to quickly scan journalists online activities, publishing frequency, X (Twitter) following, timezone, domain traffic, and in-depth audience profiles (more on that later ). TRY PROWLY FOR FREE Better senders reputation Using the Prowly inbox, you dont have to worry about sender reputation technicalities.

Pitching 104

Pitching Data Analytics Writing 104

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

Social Media 87

Social Media Reputation Communications Company 87

Melissa Agnes

APRIL 15, 2014

On the other hand, it was the fault of the employee, the tweeter (yes, that they hired and trusted) but the appropriate actions from here on out can help them salvage their reputation. DO NOT do this – or anything like it – from your organization’s Twitter (or other social media) account(s). Vet, test and train.

Airlines 243

Airlines Case Study Policies Reputation 243