Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 155

Writing Reputation Marketing Publicity 155

Agility PR Solutions

JUNE 29, 2021

All PR professionals should understand how to write effective press releases. Boost brand awareness and reputation. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions. Because press releases: Garner media coverage. Are a cost-effective promotion tool. If you want […].

Writing 183

Writing Reputation Tools Branding 183

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Wadds Inc.

NOVEMBER 21, 2024

In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. She argues that in this era of technological change, low trust and post-COVID ramifications require a fresh look at what makes a reputation and its management.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

PR Fuel

APRIL 19, 2023

If you’ve been involved in a controversial situation, however, your reputation can plummet in a hurry. Read More The post How to Write Press Releases for Repairing Your Online Reputation appeared first on eReleases.

Reputation 105

Reputation Writing How To Company 105

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public.

Writing 104

Writing Communications How To International 104

Remote PR Jobs

OCTOBER 29, 2024

Highlight any experience you have with crisis communication , problem-solving, reputation management, or handling sensitive issues. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. Lepore writes, “Businesses have regulations, compliance departments, and inspections. But the most far-reaching recent example is that of Susan Fowler. It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive How To Branding 195

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. They all work together to build an organization’s reputation. . Some jobs involve more writing, others involve more research.

Conference 368

Conference Pitching Writing Agency 368

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence. Now it says you can do the same for influencers.

Software 158

Software Pitching SEO Tools 158

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Discover who influential authors are, what they write about, how often, and in which publications so that you have an edge in your conversations with them.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 3, 2020

Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. The sooner you identify where your competition is having success the sooner you can insert your own brand into those conversations.

Media 397

Media Pinterest Measurement Energy 397

PR in High Definition

NOVEMBER 22, 2024

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” That way we have more time to spend on strategy and implementation.

Ethics 117

Ethics Product Launch Data Trends 117

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Branding 234

Branding Brand Reputation Crisis 234

Cision

OCTOBER 4, 2016

Link Reputation. Of course, you probably have to live with the reputation of your business website, but you can control the other links that you use in your email. In any event, the key to link reputation is how the ESP perceives link reputation, not your personal opinion. Use Smaller Lists. … Or Do-It-Yourself.

How To 0

How To Reputation Report Marketing 0

5W PR

JANUARY 26, 2025

Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials. Agencies can integrate AI writing assistants into their content workflows, using them to create initial drafts that creative teams then refine and perfect.

Publicity 78

Publicity System Crisis Management Analysis 78

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.

Reputation 88

Reputation Financial Training Enterprise 88

ImPRessions - Crenshaw Communications

MAY 25, 2021

But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

PRT Submitted Articles

OCTOBER 10, 2022

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.

Writing 246

Writing Reputation Branding Brand 246

5W PR

MARCH 2, 2025

Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers. Webinars provide another powerful platform for showcasing thought leadership.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Write your “About” section in first person, sharing your journey and philosophy as a speaker. Write blog posts that expand on your keynote themes.

Branding 78

Branding Brand LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Branding Brand How To 243

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195