Onclusive

OCTOBER 5, 2021

Building a business case for PR resources may seem like a daunting task. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources. Following this webinar we will share a worksheet to guide you through building a PR business case. Webinar Speakers.

How To 370

How To Resources Leadership Agency 370

Remote PR Jobs

OCTOBER 21, 2024

And remember, even if you’re just starting out, there are plenty of great resources and examples out there to help guide you. Showcasing the right skills and experiences that match the job description will make you stand out even more.

Writing 243

Writing Publicity How To Examples 243

Business Wire

AUGUST 2, 2022

Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program. People sometimes forget that the press release is often the most viewed content piece of any organizational launch.

Blogging 374

Blogging Engineering Resources Communications 374

Remote PR Jobs

NOVEMBER 8, 2024

PR Intern Interview Questions PR Manager Interview Questions and Answers Public Relations Coordinator Interview Questions Questions to ask a PR Firm in an interview Communications Job Interview Questions Learning how to communicate your strengths in a job interview can be challenging, but these resources should help.

Interviews 227

Interviews Communications Tools Examples 227

Remote PR Jobs

FEBRUARY 11, 2025

Navigating the Shut Down of HARO.com - Help a Reporter Out The sudden shift of HARO, Help a Reporter Out website shutting down, is likely challenging, especially when it was once your go-to resource for connecting with journalists. However, there are ways to overcome this. Stay ahead in the ever-changing PR world by staying informed.

Media 133

Media Pitching Tools Resources 133

Business Wire

OCTOBER 9, 2020

Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources. Operating with agility and an entrepreneurial approach, many smaller companies can pivot and profit from a crisis, such as the global coronavirus pandemic, and emerge stronger.

Blogging 352

Blogging Strategy Resources Crisis 352

Onclusive

MARCH 11, 2020

Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry.

Case Study 367

Case Study Study Media Relations Media 367

OnePitch

NOVEMBER 7, 2024

From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

Tools 100

Tools Pitching Resources Blogging 100

Onclusive

MAY 18, 2020

But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data 349

Data Communications Resources Internal 349

Agility PR Solutions

MARCH 20, 2025

With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants.

Strategy 94

Strategy Brand Branding Resources 94

Business Wire

MARCH 27, 2024

Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society.

Policies 272

Policies Transportation Publicity Blogging 272

Agility PR Solutions

JANUARY 22, 2025

While large companies have the resources to collaborate with high-profile influencers, small brands often face unique challenges when trying to harness the power of influencer marketing.

Brand 114

Brand Branding Marketing Resources 114

Onclusive

OCTOBER 19, 2021

Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Select your preferred option and clearly list the benefits of choosing this option, taking into account the value created and the risks involved.

How To 396

How To Measurement Writing Data 396

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Things will run more smoothly if the senior players agree about the program’s desired outcomes and are willing to commit their most precious resource when it makes sense – the time and thought capital of their key players.

Agency 333

Agency Internal International Resources 333

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? The next question is: what assets do you have that could position your brand as a trusted authority for the media?

Strategy 418

Strategy Survey Automotive Data 418

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

JANUARY 5, 2025

These collaborations create win-win scenarios where businesses benefit from shared resources, expertise, and credibility, often […] The post Exploring the benefits of co-branding and partnership marketing first appeared on Agility PR Solutions.

Brand 100

Brand Branding Marketing Resources 100

5W PR

DECEMBER 27, 2024

Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content. This shared passion creates a sense of community, where players can connect with like-minded individuals, collaborate on projects, and support each other’s creative endeavors.

Community 144

Community Video Marketing Creativity 144

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding.

Agency 401

Agency Interviews Education Television 401

Onclusive

JULY 27, 2023

Serving as your central hub for campaign planning, execution, and evaluation, you and your team will be able to effectively manage resources, timelines, and goals. With this tool, all campaign activities, timelines, tasks, and resources can be organized and accessed in one place, fostering seamless collaboration.

Tools 354

Tools Resources Internal International 354

Agility PR Solutions

OCTOBER 31, 2024

You need resources to maintain a brand’s image and build strong media relationships. In public relations, cutting costs is not an easy feat. Lowering the budget could mean compromising the value of communications.

Strategy 100

Strategy Marketing Resources Brand 100

Wadds Inc.

OCTOBER 28, 2024

This simple yet often-ignored practice helps stop agencies investing excessive time and resources into concepts that may not be financially viable. Streamlining procurement processes Simplifying procurement requirements and shortlisting agencies earlier in the process would save time and resources for both clients and agencies.

Pitching 98

Pitching Industry Publicity Financial 98

Sword and the Script

SEPTEMBER 10, 2024

The human resources horror stories circulating right now are mind-numbing. “Is known as being a good employer.” This is one for 2023. It’s an employer’s market right now. Big tech companies are reporting fat margins, and then laying off thousands of employees. There’s a risk to this and would-be customers know it.

B2B 179

B2B Software Ethics Leadership 179

5W PR

FEBRUARY 1, 2025

Content Strategy and Resources Providing employees with ready-to-share content removes barriers to participation. Training and Support Effective training ensures employees understand program objectives and feel confident participating.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

DECEMBER 12, 2024

Think ahead about resources. When objectives like increasing media coverage or improving stakeholder engagement are strategically aligned with go-to-market goals, its far easier to justify additional resources, secure buy-in for new initiatives and prove your teams value. What do you need to excel in the coming year?

Measurement 139

Measurement Resources Examples Conference 139

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Using technology for PR measurement, reporting and strategic planning.

Agency 51

Agency Measurement Resources Report 51

5W PR

NOVEMBER 22, 2024

Strong relationships with journalists are cultivated by providing valuable information, resources, and exclusive access. Clearly defined key messages should align with the company’s overall brand and strategic objectives. Building relationships with journalists is another important strategy. Then, there is pitching stories effectively.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. In fact, it supplies plenty of resources for those new to the industry, with helpful guides that explain key terms for those who are unfamiliar. . Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. You must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

JUNE 9, 2021

An AI-powered media database, such as Onclusive’s Author Intelligence , is a great resource to help you identify which journalists, influencers and outlets can have the biggest impact on your business — driving the most website traffic, social amplification, brand interactions, and revenue.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Deirdre Breakenridge

OCTOBER 23, 2018

If you are a scientist who isn’t already using Twitter, I highly encourage you to do so and take a look at resources on how to use the platform. Believe me when I say your organization’s communications team is one of the greatest resources available to you.

Twitter 347

Twitter Social Media Conference Community 347

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Bleeping Computer aims to serve as a helpful resource for novice computer users to learn the basics of computer tech. TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. TechRepublic.

Enterprise 296

Enterprise Journalism Trends Resources 296

PRSay

JANUARY 16, 2025

Finally, it is important for me to share that PRSA has a resource and tool to help professional communicators describe their work and set an ethical baseline for what we do, how we do it, and why we approach it in this manner. Again, this is not my role nor my purpose.

Ethics 143

Ethics Publicity Crisis Film 143

Contently - Strategy

SEPTEMBER 10, 2024

By providing specific tips for accountants looking to manage the exhausting workload of tax season, they’re further positioning themselves as an expert resource for professional development while seamlessly directing readers to their larger library of resources. And the best part? Tax season happens literally every year.

Content Marketing 92

Content Marketing Trends How To Travel 92

5W PR

DECEMBER 23, 2024

Showcase specific actions taken to reduce carbon emissions, conserve resources, and support local communities. Provide informative materials, such as brochures and online resources, that highlight the importance of sustainable tourism. Use storytelling to evoke emotions and inspire travelers to choose responsible travel.

Travel 78

Travel Tourism Marketing Local 78

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397