Ronn Torossian

NOVEMBER 4, 2020

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Although he didn’t expect them […]. appeared first on.

Retail 195

Retail Agency Marketing 195

Ronn Torossian

AUGUST 24, 2020

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

Retail 195

Retail Creativity Agency Branding 195

Ronn Torossian

MAY 4, 2020

The post How Are Retailers Communicating Through This Crisis? There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on.

Retail 195

Retail Crisis Communications Brand 195

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Branding 148

Agility PR Solutions

JANUARY 23, 2022

Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.

Retail 147

Retail Consumer Brand Branding 147

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

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Retail Brand Branding Study 142

Agility PR Solutions

JULY 6, 2020

New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

Retail 153

Retail Crisis Brand Branding 153

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

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Retail Meeting Consumer Software 145

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

Agility PR Solutions

APRIL 17, 2022

While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.

Retail 148

Retail Meeting Study Groups 148

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications.

Retail 368

Retail Media B2B Pitching 368

Agility PR Solutions

JANUARY 18, 2024

The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages.

Retail 120

Retail Study Technology Trends 120

Agility PR Solutions

OCTOBER 2, 2024

Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 With retail media advertising anticipated to grow 21.3

Retail 114

Retail Brand Branding Media 114

Agility PR Solutions

DECEMBER 16, 2021

The post Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions appeared first on Agility PR Solutions. . “Consumers are continuing to place an emphasis on sustainability when making purchasing decisions, showing that eco-friendly lifestyles […].

Retail 148

Retail Consumer Marketing Trends 148

Business Wire

JANUARY 26, 2024

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

Blogging 309

Blogging Healthcare Retail Examples 309

Agility PR Solutions

JULY 19, 2020

The post Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans appeared first on Agility PR Solutions.

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Retail Crisis Data Trends 137

Agility PR Solutions

AUGUST 26, 2020

The post Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping appeared first on Agility PR Solutions. Our survey data shows that shopper behavior has changed […].

Retail 141

Retail Survey Data Brand 141

OnePitch

FEBRUARY 6, 2024

Melissa Daniels is a senior reporter who covers the retail industry, with a particular emphasis on e-commerce, ESG, FinTech, and home design.

Retail 103

Retail Report Industry Media 103

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 110

Retail Ethics Consumer Enterprise 110

Agility PR Solutions

OCTOBER 29, 2023

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 110

Retail Brand Branding Tools 110

Business Wire

AUGUST 11, 2020

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns.

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Retail Communications Blogging Employee 237

OnePitch

DECEMBER 21, 2023

Gabriela Barkho is a Senior Reporter at Modern Retail covering e-commerce, CPG startups, DTC brands, marketing, and consumer VC funding.

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Retail Pitching Consumer Report 96

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For retail junkies, this one is a no-brainer. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

OCTOBER 9, 2023

And although brands and retailers have high hopes for holiday sales contributing significantly […] The post Brands & retailers are counting on big holiday revenue, but many can’t afford inventory appeared first on Agility PR Solutions.

Retail 110

Retail Brand Branding Consumer 110

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.

Storytelling 284

Storytelling B2C Retail Measurement 284

5W PR

DECEMBER 24, 2024

Securing shelf space and building strong retail partnerships are critical for success. Navigating the CPG retail landscape is a complex but rewarding endeavor for emerging brands that invest in CPG marketing. Understanding the Retail Landscape Before diving into strategies, it’s essential to understand the retail landscape.

Retail 78

Retail Brand Branding Consumer 78

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.

Retail 105

Retail Data Analytics Marketing 105

Agility PR Solutions

MARCH 26, 2024

It must be immensely more difficult than consumers think, because online retailers around […] The post CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year appeared first on Agility PR Solutions.

Retail 105

Retail Consumer Customer Service Brand 105

Ronn Torossian

FEBRUARY 18, 2024

These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. Pop-up shops have become a popular strategy for brand promotion. What is a pop-up shop?

Brand 195

Brand Branding Retail Consumer 195

Agility PR Solutions

OCTOBER 18, 2023

If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case.

Retail 105

Retail Trends Publicity 105

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

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Retail Trends Policies Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

Measurement 334

Measurement How To Retail Analysis 334

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195