The Resolution Blog

DECEMBER 20, 2015

There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120

Retail Viral Newspapers YouTube 120

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78

Brand Branding Retail Viral 78

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

NewsWhip

JANUARY 19, 2024

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall.

Advertising 78

Advertising Advertising Brand Branding 78

5W PR

APRIL 13, 2022

The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views. A few years later, the health and beauty retailer Superdrug decided to use a similar idea in a marketing campaign by examining women’s body standards from different countries around the world.

Company 88

Company Strategy Viral Retail 88

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

PRSay

MARCH 7, 2024

Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

NewsWhip

OCTOBER 11, 2023

Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. Diversity Equity, and Inclusion DEI, or Diversity, Equity, and Inclusion, has been politicized on both the left and right, forcing brands to clarify where they stand.

Reputation 78

Reputation Retail Nonprofit Viral 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Prohibition

NOVEMBER 3, 2023

TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers. Engagement: Viral TikTok videos often gain high engagement rates due to the short format. This allows influencers to connect with their audience on a personal level.

Marketing 62

Marketing Instagram Viral Video 62

Bad Pitch Blog

FEBRUARY 6, 2012

And a viral hit. 99-Cent Flat Screens The retail brand 99-Cent Only Stores asked: "How do we make bigger news out of our next store opening?" Unless you''re IKEA, or another retail brand that creates demand through scarcity of locations, this is a definite challenge. The flat screen retails at $230.

Analysis 54

Analysis Strategy Retail Viral 54

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. With that in mind, here are my top five tips to help you avoid some common social media errors. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

DECEMBER 30, 2024

He pitched a quote from Gary Hemming, a finance specialist with ABC Finance, to 50 journalists and scored major coverage like what you see below: Mark said, I sent it to under 50 journalists, and within a couple of hours, we had coverage in the MailOnline , The Express , Evening Standard , WhatJobs.com ,and Retail Wire.

Pitching 62

Pitching Trends Google Examples 62

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. One such recent incident involved Walmart and a fake press release claiming the retail chain would accept cryptocurrency from Litecoin as a payment method. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. For example, a campaign that unintentionally marginalises a segment of the population or appears tone-deaf to current social issues can result in immediate public backlash.

Marketing 62

Marketing Fashion Financial Reputation 62

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. Will this ruin any trust between the retail giant and consumers? Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

PR in High Definition

DECEMBER 13, 2017

And in retail, this has also had an impact; the Amazon Dash buttons have given us a taste of one-touch automated shopping, but this is only the beginning. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants.

Trends 59

Trends How To Retail Google 59

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example.

Media 202

Media Storytelling Technology Data 202

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! “The

Marketing 78

Marketing Viral Consumer Agency 78

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Solo PR Pro

JULY 3, 2019

E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Especially an online retailer.

Policies 94

Policies Twitter Facebook Writing 94

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Your content will not go viral and you shouldn’t try. If they don’t let you in the front door, go through the side.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

MARCH 13, 2024

For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Backlinks: 265 Referring Domains (RD), according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

MAY 4, 2017

Related Posts Case Studies 56 With our team based in Leeds, Prohibition PR is one of the UK’s finest integrated PR consultancies with expert knowledge of digital, consumer, B2B, Retail and Technology sectors. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Flatiron Communications

MAY 29, 2015

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! “The

Marketing 48

Marketing Viral Consumer Agency 48

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

Chemicals 50

Chemicals Viral Consumer Retail 50

The Stalwart Blog

APRIL 26, 2020

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Phone videos become viral, whether it’s legitimate or not. If you can show that empathy and action [crosstalk 00:16:47].

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. It can be defined as a brand, organisation or individual receiving negative or damaging publicity.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62