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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

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Real-World Learning Boosted by APR Friends

PRSay

I actually put the study guide in a binder, then enrolled in a two-day APR prep session at the annual seminar of the National School Public Relations Association (NSPRA). When I’d get the APR itch again, I’d print out another copy. In July 2018, I took an extra step. Photo credit: Shutterstock.

Print 169
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Gear Up for the Future: CAR MBS Supercharges Industry Knowledge

Bianchi Biz Blog

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. These seminars are a masterclass in translating cutting-edge trends into actionable insights.

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PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

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Should your C-suite tweet? Maybe!

Stuart Bruce

’ was the question at the recent CIPR Corporate and Finance’s group seminar. Oliver Smith, technology, media and telecoms reporter, City AM. The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations. public relations'

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Suppliers Can Rev Up Auto’s Future at CAR MBS

Bianchi Biz Blog

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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Webinar: Scoring Great PR for you Blockchain Venture

Flack's Revenge

You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share above in this post. Chris Nicholas of the No CMO team introduced me and led the Q & A portion.