Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Small Business 245

Small Business Media SMB Pitching 245

Agility PR Solutions

APRIL 25, 2019

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

Small Business 85

Small Business SMB Strategy Marketing 85

Agility PR Solutions

APRIL 16, 2023

Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But independent U.S.

SMB 78

SMB Marketing Publicity 78

Sword and the Script

OCTOBER 3, 2023

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). click image for higher resolution) 2.

Analysis 173

Analysis Tools SMB Software 173

Stern + Associates

MAY 8, 2023

If you’re a B2B communications or marketing professional charged with making sure your brand is present in relevant conversations, or if you’re responsible for disseminating content or boosting engagement, consider these hashtags in your social media strategy: #ContentMarketing #DigitalMarketing #MarketingStrategy #B2BMarketing #BusinessDevelopment (..)

B2B 118

B2B Social Media Company SMB 118

Agility PR Solutions

MAY 27, 2019

New research from SMB professional resource business.com explores the pros and cons of immigration and its impact on the small business economy.

SMB 72

SMB Small Business Survey Resources 72

Contently - Strategy

SEPTEMBER 30, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 113

Course SMB B2B Analytics 113

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions. As I moderated, and listened, a number of common themes emerged.

Corporate 104

Corporate SMB Banking Employee 104

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign?

SMB 84

SMB Social Media Case Study Nonprofit 84

Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. If they sold that product to an enterprise, chances are they will be dissatisfied.

B2B 163

B2B Government SMB Real Estate 163

Communications Conversations

JULY 10, 2018

As caretakers of the longest-running SMB chapter in the U.S., And, more importantly, he’s respected across the social industry locally as a thought leader and someone who’s consistently looking at what’s coming next. Mykl Roventine/Jen Roventine, Organizers, Social Media Breakfast. Why are they power brokers?

Social Media 24

Social Media Media SMB Tourism 24

Karen Freberg

APRIL 9, 2023

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

SMB 52

SMB Viral Creativity Course 52

Communications Conversations

MAY 3, 2017

You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts. They’re getting a heck of a deal.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Shift Communications

NOVEMBER 29, 2022

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends SMB Marketing 78

Shift Communications

MAY 10, 2022

While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. It pays dividends to find quality content creators who have overlapping audiences and can naturally use your product or services in their videos.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

FEBRUARY 4, 2015

If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly? , wouldn’t you want to be a member of PRSA AND MIMA? I know, I know, the cost. And yeah, there is additional cost. Take MIMA, for example.

SMB 60

SMB Groups Trends Social Media 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. “One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 100

Engineering Writing Mobile SEO 100

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending.

SMB 60

SMB Pitching Local Social Media 60

Communications Conversations

JANUARY 5, 2017

And, someone I know is speaking at SMB later this month. Interestingly, I don’t know a single person who works for Boston Scientific. Figure this would be a good way to fix that! Plus, I know she volunteers for Social Media Breakfast. Matt Wilson, General Mills. Probably about time I officially thank him face-to-face.

SMB 60

SMB Meeting Web Energy 60

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? Can a routine lead to a rut, or does it help to have focus? Does it ever make sense to use a new social network for a limited time?

Social Media 40

Social Media SMB Media Small Business 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC. PR has a bigger role in content.

Marketing 212

Marketing Content Marketing Data Social Media 212

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Social Media 216

Social Media Tools Small Business Media 216

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215

Media Pitching Survey Publicity 215

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 142

B2B Trends Video Course 142

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 212

Marketing Strategy Communications Publicity 212

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 209

Publicity Small Business SMB Twitter 209

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […].

Small Business 205

Small Business Marketing Survey Crisis 205

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Adding video to your content mix is another way to deepen engagement and connect to your subscribers. In fact, according to a study from Animoto “76.5%

Video 40

Video Strategy SMB Marketing 40

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 180

Survey Publicity Marketing Small Business 180

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […].

Social Media 167

Social Media Media Marketing Publicity 167

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 160

Trends Marketing Publicity Small Business 160

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” “At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

B2B 74

B2B Content Marketing Trends Marketing 74

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 96

How To Media Trade Shows Publicity 96

Garrett Public Relations

FEBRUARY 11, 2018

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […].

Report 102

Report Pitching Publicity Small Business 102

Garrett Public Relations

NOVEMBER 12, 2018

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get media coverage at this time […].

Publicity 101

Publicity Small Business Media SMB 101