Karen Freberg

APRIL 9, 2023

SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies? What is being shared exactly?

SMB 52

SMB Viral Creativity Course 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

MAY 14, 2015

On May 13, 2015, we weighed in with opinions and insight on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? Does it ever make sense to use a new social network for a limited time? Can a routine lead to a rut, or does it help to have focus?

Social Media 40

Social Media SMB Media Small Business 40

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Onward with this month’s PR tech sum. click image for higher resolution) 2.

Analysis 140

Analysis Tools Software SMB 140

Sword and the Script

JUNE 18, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Think about a hypothetical software company that designed a product for the SMB space. Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

B2B 130

B2B Government SMB Real Estate 130

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content. “One

Engineering 100

Engineering Writing Mobile SEO 100

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Paul series. Photo credit: Debbie Friez.

Corporate 104

Corporate SMB Banking Employee 104

Shift Communications

NOVEMBER 29, 2022

The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends Marketing SMB 78

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management.

SMB 83

SMB Case Study Nonprofit Social Media 83

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Small Business 245

Small Business Media SMB Pitching 245

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Keep in mind, we weren’t necessarily targeting big-time influencers–but instead, regular “urban foodies” who were active on social media.

SMB 60

SMB Pitching Local Social Media 60

Communications Conversations

FEBRUARY 4, 2015

Social Media Breakfast. If you work in interactive, but specialize in social, wouldn’t it make sense to be a member of MIMA AND Social Media Breakfast? If you worked in the ad space, but also wanted to learn more about social, should be you be a member of AdFed and also attend SMB events regularly?

SMB 60

SMB Groups Trends Social Media 60

Communications Conversations

JANUARY 5, 2017

Plus, I know she volunteers for Social Media Breakfast. And, someone I know is speaking at SMB later this month. Interestingly, I don’t know a single person who works for Boston Scientific. Figure this would be a good way to fix that! Matt Wilson, General Mills. Probably about time I officially thank him face-to-face.

SMB 60

SMB Meeting Web Energy 60

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 143

B2B Trends Video Course 143

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

How To 95

How To Media Trade Shows Publicity 95

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 212

Marketing Strategy Communications Publicity 212

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 159

Trends Marketing Publicity Small Business 159

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” For marketers, it’s also a more personal alternative than social media. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 74

B2B Content Marketing Trends Marketing 74

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 209

Publicity Small Business SMB Twitter 209

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 170

Small Business SEO Writing Publicity 170

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 178

Survey Publicity Marketing Small Business 178

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […].

Small Business 204

Small Business Marketing Crisis Survey 204

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Garrett Public Relations

JANUARY 2, 2021

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […].

Marketing 84

Marketing Publicity Small Business SMB 84

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 97

Writing Industry Publicity Small Business 97