Sword and the Script

JUNE 18, 2024

Think about a hypothetical software company that designed a product for the SMB space. He’s been writing a lot about how B2B marketing needs a makeover. I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023.

B2B 130

B2B Government SMB Real Estate 130

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108

Tools SMB Survey Software 108

Solo PR Pro

JANUARY 10, 2017

of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business.” Write a script, 200-250 words should be all that you need, so that you can practice before shooting. Conversely, you can write a post, or case study inspired by a live video session. Corporate overview.

Video 40

Video Strategy SMB Marketing 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. AI writes the editorial calendars.

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

OCTOBER 15, 2020

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” When companies write about themselves, we usually wind up with dry, hollow press releases. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 143

B2B Trends Video Course 143

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 159

Trends Marketing Publicity Small Business 159

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 212

Marketing Strategy Communications Publicity 212

Contently - Strategy

OCTOBER 15, 2021

But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” When companies write about themselves, we usually wind up with dry, hollow press releases. Per HubSpot, the Academy educates “tens of thousands of users every month.”

B2B 74

B2B Content Marketing Trends Marketing 74

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Social Media 216

Social Media Tools Small Business Media 216

Garrett Public Relations

JANUARY 2, 2021

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […].

Marketing 84

Marketing Publicity Small Business SMB 84