The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 145

Video Trends Marketing B2B 145

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Social Media 118

Social Media Video Media YouTube 118

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

MAY 25, 2017

Once earned media can attribute value the way paid advertising and owned content does, then communicators will be in a prime position to pick up the billions of dollars being reallocated within the marketing mix. Owned Media Requires Great Storytelling. Paid Media Will See Big Changes. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Onclusive

NOVEMBER 10, 2015

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

Video 150

Video Technology Social Media Media 150

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives.

Branding 245

Branding Brand Storytelling Airlines 245

Communications Conversations

DECEMBER 8, 2014

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. I mean, by now, who doesn’t know that visual storytelling is a big trend for brands looking to gain traction in social and online storytelling?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story. This also goes for your brand story, blog post or video. The concepts Aristotle mentions are chronological.

Storytelling 137

Storytelling Film Blogging Video 137

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

Storytelling 82

Storytelling Marketing Travel Case Study 82

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Branding 252

Branding Brand YouTube Social Media 252

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Deirdre Breakenridge

NOVEMBER 13, 2017

Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. Storytelling will become more creative. In 2018, we will see the rise of more storytelling. The year 2017 has been quite a year for the PR industry.

Trends 0

Trends Storytelling Creativity Reputation 0

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. “Use Shashi Bellamkonda, CMO, Surefire Local.

Branding 246

Branding Brand eBook Leadership 246

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But even at this point, it’s hard to beat the credibility that earned media articles and features provide. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. Where is social media going? Maddie Peters. Account Coordinator.

Social Media 98

Social Media Media Storytelling Mobile 98

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Branding 78

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people?

Video 120

Video Infographics Branding Brand 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A key component of stellar media relations is knowing what stories to pitch and to whom. PR agencies are there to help clients understand the difference between what may make an interesting blog or social media post, or inclusion in the company newsletter vs. genuine news for public consumption. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. That’s why it’s crucial to do market research using surveys or social media listening to know your audience.

Storytelling 91

Storytelling Branding Brand Consumer 91

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? How important is multimedia storytelling (video, design and photography)? News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Branding Brand 88