Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube? YouTube is a space to express creative freedom and extend your brand story.

YouTube 98

YouTube Branding Brand How To 98

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Think of your blog, social media platforms and events as ‘stages’ and think of all the action going on on these stages.

Storytelling 137

Storytelling Film Blogging Video 137

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. “Making the best use of content is an efficient way to create brand awareness.

Branding 246

Branding Brand eBook Video 246

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. And even in "formal" B2B industries, having an online presence on social media is a must.

Branding 104

Branding Brand How To Measurement 104

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Media 88

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. The end result is (ideally) an increase in revenue as well. The best part?

Examples 104

Examples How To Product Launch Print 104

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Social Media Is the Means to Many Success Metrics. 13 visual storytelling tips and the. science behind social behavior.

Social Media 82

Social Media Media YouTube Film 82

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Personal touches, like handwritten notes, boost engagement and drive product awareness.

Pinterest 78

Pinterest Viral Instagram Community 78

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. You want to know how the launch is being perceived in social media and find ways to tie it in with the current online trends. Where are the gaps in my competitors' storytelling ?

Data 104

Data Media Product Launch Analysis 104

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 94

Travel Industry Tourism Hotels 94

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news.

Social Media 62

Social Media Trends Media Video 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. Take Taco Bell.

Branding 136

Branding Brand How To Storytelling 136

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling. As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand.

Video 149

Video Case Study Agriculture B2B 149

Stern + Associates

DECEMBER 20, 2022

As we approach the end of 2022, we are already thinking about what the future of social media marketing might look like and how we can best prepare our clients for success. More emphasis on visual content: In the coming year, we expect to see an even greater emphasis on visual content in social media marketing.

Social Media 62

Social Media Marketing Media Analytics 62

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. One final point —.

B2B 60

B2B Social Media Company Media 60

Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. Not in the traditional way you might think about spokespeople–more in a social way.

Social Media 68

Social Media Trends Radio Media 68

Ishmael's Corner

NOVEMBER 18, 2014

Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Again, I like the consistency of Khanna’s branding in his social platforms, and this time, he’s got the upper hand with 21,848 likes compared to Honda’s 11,510 likes.

Instagram 98

Instagram Mobile Social Media Construction 98

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. In fact, it’s free! Returning to authenticity.

Trends 106

Trends Social Media YouTube Storytelling 106

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Branding Brand Customer Service 52

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 88

Social Media YouTube Instagram Trends 88

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. It’s no wonder the film has amassed over 4.7 ’” Focus on real people (or animals!)

Storytelling 52

Storytelling Examples Branding Brand 52

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

MARCH 19, 2025

You can pull transcripts from Apple Podcasts or YouTube and have ChatGPT pull out key insights to help you tailor your pitch. Use Your Podcast for Multi-Channel Content Repurpose episodes into blog posts, social media snippets, newsletters, and even books. Dont Ignore Video More people are discovering podcasts via YouTube.

Pitching 71

Pitching How To YouTube Tools 71

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

ReimaginePR

OCTOBER 3, 2016

They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. Make a video promoting your ebook and share it on Facebook and Youtube.

eBook 219

eBook How To Writing Community 219