ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Find The Right Social Media Channel. With a population of around 57 million within the U.S., Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

Cision

OCTOBER 14, 2015

Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Power of social media to promote news. Journalists have adopted social media thoroughly; 94 percent of journalists report using social media in their jobs every day.

Journalism 120

Journalism Trends Print Local 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. I reflect that in my brand.

Social Media 130

Social Media How To Brand Branding 130

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Want to become an innovator on social media? Video used to be optional in communication, but now it’s vital. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C. Twitter Trends & Changes.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. An issue is an identified event or trend which could have a significant impact on the organization.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

Television 221

Television Pitching Interviews Radio 221

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Critical Mention

APRIL 2, 2020

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. Netflix is a leader among the many streaming media providers and production companies out there. Ozark, Self Made and Uncorked are currently in Netflix’s most trending list.

Trends 90

Trends Media Radio Analytics 90

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

AUGUST 6, 2019

It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

Television 158

Television Instagram Consumer Newspapers 158

Bianchi Biz Blog

JANUARY 16, 2025

Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. It has both radio and television in both French and English. The most popular social media channels in Canada YouTube : 33.10 Weekday: 824,000, weekend: 1,141,200) CBC : Canadas public broadcaster.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JULY 2, 2019

Here are some tips on how to stand out on social media without losing your cool. If the campaign aligns with your key messaging strategy and doesn’t pose too much of a risk, then this might be the step you need to start trending. Think about ways that you can incorporate a bit of humor into your social strategy.

Brand 141

Brand Branding Insurance Insurance 141

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications.

Ethics 174

Ethics Construction Television Radio 174

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? What is trending online? I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Think BIG about social platforms. In the Asia-Pacific region, social media is a powerful force and plays a vital role in consumers’ purchasing habits and decisions.

Mobile 156

Mobile Local Technology Television 156

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Data backs it up. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Most tools are reliant on third-party aggregators such as webhose.io

Web 68

Web Social Media Tools Enterprise 68

Cision

AUGUST 27, 2015

That’s the true aim; Kevin Systrom , co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. That means the network could become PR pros’ social media go-to. The third highlights trending hashtags.

Instagram 120

Instagram Television Trends Social Media 120

Institute for Public Relations

JUNE 10, 2023

This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S.

Social Media 52

Social Media Trends Media Survey 52

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Stephen Waddington

JUNE 5, 2017

. #4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. . #5 It remains a trend to watch. #8

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 179

Media Relations Media Print Software 179

PR for Anyone

JULY 27, 2024

Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics. Align your pitches with these trends to stay relevant and capture the audience’s attention. This is extra important for a television pitch. Let the journalist reach YOU. I find the gold is in the follow-up!

Media 130

Media Pitching Local Training 130

Business Wire

APRIL 25, 2017

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. Share your news socially A core component of BizWireTV is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Television 157

Television Video Travel Facebook 157

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. As soon as we get accustomed to one social media tool, it’s on its way out. It’s like living at a nightclub: trends come and go, and you can dance to whatever beat you want.

Marketing 120

Marketing Television Analytics Tools 120