ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. . The first step is to listen.

Video 120

Video Trends YouTube Television 120

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with social media. Now, I want you to use social media and build out that brand. Use social media to share your message and build your brand.

Social Media 130

Social Media How To Branding Brand 130

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Branding 252

Branding Brand YouTube Social Media 252

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Check out the post and the watch the video below. The post Using Social Media to Get PR appeared first on Christina Daves. Want Publicity? Let’s set up a call.

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

JUNE 22, 2021

Watch the video below and read the post to see how Jeff Hunter used his expertise to land this segment on ABC10 in Sacramento. Successful PR Topic : Using Jeff’s expertise in social media to share how to use social media effectively. Social media is a hot topic and something that is frequently talked about.

Social Media 130

Social Media How To Branding Brand 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Most earned media specialists want that coveted booking for their client and every PR person is pitching. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Deirdre Breakenridge

OCTOBER 21, 2019

And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Want to add a video component to your show? Record a few snippets of the show on your phone and post it to your social media or website. Much like Kevin, the hosts are the stars of your podcast.

Social Media 268

Social Media Film Construction Television 268

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

PR for Anyone

AUGUST 17, 2021

I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. Give the media what everyone already wants. ” Newsjacking. PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: You started your career in journalism. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

OCTOBER 11, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place. One important thing to note is the media calendar. PR Tip Video. Here are a few ideas to get you started.

Real Estate 221

Real Estate Pitching How To Television 221

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on social media and be “social.” See what kinds of things they’re posting on social media.

Television 221

Television Pitching Interviews Radio 221

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Branding Brand Television 100

Waxing UnLyrical

DECEMBER 18, 2013

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. But that’s when a smart social media campaign comes into play.

Social Media 97

Social Media Media Government Google 97

PRSay

AUGUST 6, 2019

It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. Tip 5: Give your media mix a makeover.

Television 158

Television Instagram Consumer Newspapers 158

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

Cision

AUGUST 29, 2016

Facebook Live will allow you to broadcast from two devices to a single video. Quite a few very unique content pieces and news stories have been created using Facebook Live Video. the rest of us) Facebook Live Video can be broadcast from two different devices. “Sadness is but a wall between two gardens.”

Facebook 218

Facebook Brand Branding Mobile 218

PRSay

MARCH 18, 2020

A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.” Remember to keep your messaging useful, newsworthy and strategic.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

JANUARY 12, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. You’re in a television studio, you don’t know the answer, and you have that instant panic.

Interviews 130

Interviews Television Media Radio 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

JANUARY 16, 2025

Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV. It has both radio and television in both French and English. Watch episodes of H&H Video and get expert tips on design, renovation and DIY projects, plus recipes and ideas for entertaining with style.

Print 100

Print Marketing Instagram Newspapers 100

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? We pitch the media.

How To 130

How To Pitching Film Video 130

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. Many are still viewable online here: www.pioneersinskirts.com/bonus-video.)

Film 150

Film Social Media Video Writing 150

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. What role does social media play in your job?

Television 120

Television Pitching Journalism Interviews 120

Business Wire

APRIL 25, 2017

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. Include HD video files that help tell your story We live in the multimedia age and today’s news releases have the capability to take full advantage.

Television 157

Television Video Travel Facebook 157

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Video is never, ever going away. television networks have created in 30 years.

YouTube 136

YouTube Video Training Survey 136

PR for Anyone

OCTOBER 13, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. You’ll see I used video on my landing page which is very important now. If you read my earlier post on video, you’ll remember the figures of video consumption.

Real Estate 130

Real Estate eBook Privacy Video 130

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Every media release is planned to maximize its desired impact, which depends on the goals of the production. Big-budget blockbuster?

Film 147

Film Publicity Television Local 147