The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. By embracing these trends, PR experts can create more meaningful, impactful, and measurable communication strategies. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Ronn Torossian

MARCH 17, 2025

Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.

Social Media 195

Social Media Trends Marketing Media 195

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

Social Media 105

Social Media Privacy Brand Branding 105

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Social commerce will flourish. Of course, the changes we see aren’t usually sudden.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. The post PR And Communications Trends For 2021 appeared first on Crenshaw Communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

Agility PR Solutions

OCTOBER 27, 2024

By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions. That’s where Instagram Analytics comes in.

Analytics 100

Analytics Instagram Social Media Trends 100

Agility PR Solutions

NOVEMBER 14, 2024

No longer just about managing a brand’s image, consumer PR today is deeply intertwined with social media, data analytics, and an ever-evolving understanding of consumer psychology.

Consumer 105

Consumer Trends Analytics Technology 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? Journalists must stay up-to-date on countless issues and trends across an entire industry.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Remote PR Jobs

MARCH 11, 2025

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report?

Writing 230

Writing Report How To Analysis 230

Onclusive

JUNE 6, 2024

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

Analysis 195

Analysis Trends Social Media Media 195

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. First, I am NOT a trend expert. Second, my trend presentations usually tend to be a bit more pragmatic. See the full webinar and slide deck below.

Social Media 186

Social Media Trends Marketing Media 186

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. Remember, that’s what the media loves to cover. See what’s trending on TikTok. Will this work?

Trends 246

Trends Television Exercises Pitching 246

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. I think every content strategist should be aware of emerging trends within their industry, but that doesn’t mean being on top of every trend out there.

Content Marketing 92

Content Marketing Trends How To Travel 92

Agility PR Solutions

FEBRUARY 7, 2024

The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility PR Solutions.

Study 195

Study Social Media Trends Financial 195

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action.

Trends 95

Trends Brand Branding Publicity 95

Prowly

MARCH 4, 2025

One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. Thats why weve broken down the five biggest PR trends shaping 2025. Looking back on statistics weve gathered over the last two years, its safe to say that most of the industry has adjusted to this trend.

Trends 104

Trends Reddit Pitching Data 104

5W PR

NOVEMBER 26, 2024

There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Real Estate Analysis 69

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. As a thought leader, your goal is to provide authentic insights into industry trends and business. Minimize self-promotion . This is where evergreen content comes into play. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Remote PR Jobs

MARCH 26, 2025

Building relationships in PR isnt just about making contactsits about fostering meaningful connections that lead to career growth, new opportunities, and staying ahead of industry trends. While social media is a powerful tool for building professional relationships, it should complementnot replacetraditional networking efforts.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Ronn Torossian

JUNE 1, 2021

Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. The world of PR and marketing is continuously evolving. What is more manageable is to focus on what not to do. Here are five PR tactics that PR professionals should leave in the past.

Trends 390

Trends Social Media Marketing Media 390

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. Trending topics, swelling issues, and of course their own company and spokespeople. 2) Don’t just track the placements, measure which articles are trending on social media. Every PR campaign has a rhythm, a certain movement.

Media 397

Media Pinterest Measurement Energy 397

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 365

Blogging Media Trends Twitter 365

Business Wire

JANUARY 10, 2024

Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

Blogging 357

Blogging Internal International Trends 357

The Proactive Report

OCTOBER 30, 2023

These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn. Now would be a perfect time to do that.

Trends 182

Trends Marketing Wikipedia Reddit 182

PRSay

JULY 12, 2024

The trends in this annual report can empower PR professionals to work better in integrated teams and use the most effective tactics to drive their initiatives. From our survey, here are three trends that we expect will transform PR over the next three years. Embracing these trends will help you succeed. In June, the U.S.

Trends 177

Trends Publicity Survey Privacy 177

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Doctor Spin

JANUARY 31, 2025

Many struggle with emotional maturity and social media. Here we go: Emotional Maturity and Social Media How do we better understand the emotional maturity of the selfie generation ? Lacking emotional responsibility on social media: When people get easily offended, especially on behalf of others.

Social Media 52

Social Media Media Course Blogging 52

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320