Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Yes, social media pushback can be constructive, yet it often spins out of control. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Social Media Crisis Reputation 385

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Offer Simple Asks.

Healthcare 163

Healthcare Social Media Media Education 163

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instead, bite-sized, short-form videos are where brands will see the most engagement. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Branding Brand Instagram 148

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Coors Light lightens the mood . Talk about raising community spirits!

Hotels 282

Hotels Branding Brand Guidelines 282

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . How effective is video on social media? . TikTok focuses on accessibility.

Instagram 118

Instagram Social Media Video Facebook 118

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? These days more of us are spending more time heads down, looking at our phones and surfing social channels. News and other info come to us, through newsfeeds and social sharing. Tap other Social Sharing Levers.

Social Media 120

Social Media How To Media Viral 120

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Branding Brand 176

Remote PR Jobs

JULY 11, 2024

Their social media draws a perfect line of self-deprecation, transparency and authenticity. Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand.

Branding 245

Branding Brand Storytelling Airlines 245

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Cision

JUNE 29, 2017

Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. While his video had more than 30 million views, only 1.3 Is the sentiment positive? What’s the next big thing?

Storytelling 0

Storytelling Data Communications Technology 0

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Axia PR

DECEMBER 27, 2022

Expensive shoots and long, comprehensive videos aren’t necessary for success. Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm.

Social Media 62

Social Media Video Media Mobile 62

Cision

DECEMBER 5, 2017

Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. Jonathan W.

Social Media 87

Social Media Trends Viral Media 87

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Source: Wikipedia).

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 102

Social Media Ethics Trends Viral 102

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Invest in an HD video camera.

Video 95

Video Facebook Twitter Viral 95

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. There’s no time for lengthy analyses or room for subtle distinctions.

Interviews 193

Interviews How To Media Viral 193

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Maybe a “day in the field” video with your sales team?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211