Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Dark Social: Antimatter to Viral Fixation.

Viral 115

Viral Marketing Web Case Study 115

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 102

Social Media Ethics Trends Viral 102

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

Solo PR Pro

JUNE 2, 2021

Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign. When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” Move quickly and ask for help.

Viral 82

Viral Hotels Guidelines Community 82

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

OCTOBER 14, 2014

What is certain is that whatever remaining sentiment of organic appeal is left – the ability for content to move around the web on the merit of its very idea – is eroding in favor of the highest bidder. Virality, or appearance of virality, can be fabricated for a price. Social Media facebook rant social media advertising'

Facebook 118

Facebook Real Estate Advertising Advertising 118

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Competition is fierce in this always-connected, digital world. Two lessons can be learned from Upworthy’s strategy.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? Gated Content Doesn’t Go Viral. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Marketing PR Social Media gate'

Viral 116

Viral Infographics Web Content Marketing 116

Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Critical Mention

OCTOBER 27, 2018

This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. IT remake featured a themed horror house. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

NewsWhip

DECEMBER 2, 2024

The initial reveal sparked moderate media coverage, but the real momentum came from posts on X, where audiences voiced mixed reactions within hours. Criticism of the rebranding surged, with engagement on X far outpacing interactions with web articles.

Reddit 78

Reddit Viral Travel Analysis 78

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The quality of queries changed too as the web evolved. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 173

Reddit Software B2B Technology 173

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 160

Reddit Media Analytics Trends 160

NewsWhip

JUNE 21, 2022

We have taken their findings and created our own rankings of the top brands, instead measuring their impact based on the level of public interest they generate across the web and social media. . Below are the most popular brands, ranked by engagements to articles about them.

Facebook 138

Facebook Branding Brand Measurement 138

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. What forms of engagement does it cover? What is total vs. average engagement? NewsWhip Data.

Data 136

Data Pinterest Facebook Viral 136

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 100

B2B Facebook Community How To 100

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. How does this illustrate my point? Chatman is not unusual.

Employee 0

Employee Social Media Viral Media 0

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days.

Viral 116

Viral Technology Google Pitching 116

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

FEBRUARY 22, 2016

In his book, Writing Skills for Public Relations, John Foster says that in our social media driven society it is more important than ever to practice good editing for our content. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

JANUARY 31, 2017

We lost focus to the web, a splendid invention of hyperlinks engineered to capture our attention…and keep it. We might search the web with purpose, but get lost in the parade of pages. See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness.

Marketing 60

Marketing Web Viral Social Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Brands can play off the influencer posts and drive new followers to connect on their own social channels. Increasingly, reporters and publications are being asked to deliver metrics such as article views, clicks, social media shares and likes. that should be utilized when important and noteworthy press is earned.

Media 100

Media Print Radio Consumer 100

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Shift Communications

JANUARY 21, 2015

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. That’s almost a quarter of ALL web traffic coming from Facebook alone. Content Marketing Social Media' Share Buttons + Click-to-Tweet Links. People are busy. Tori Sabourin.

Mobile 60

Mobile Web Viral Social Media 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

Facebook 78

Facebook Newspapers Sports Television 78

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. This also works for viral content – like a retweet on Twitter.

Tools 156

Tools Media Software Analysis 156

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. Read Time: 2 minutes.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? But social media doesnt require achingly high production values. in Communication program.

Video 95

Video Facebook Twitter Viral 95

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 98

Marketing Content Marketing Advertising Advertising 98