Sword and the Script

JULY 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. B2B marketers say paid social media (65%) and email (64%) are the most effective channels ( source ) 12. Webinars are working. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 180

B2B Survey Marketing Analysis 180

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. The question that remains is – how are webinars performing now? >>> Need an extra pair of hands?

B2B 154

B2B Study Report Product Launch 154

Onclusive

OCTOBER 16, 2020

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

OCTOBER 5, 2023

4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. The post Social Media Writing Best Practices Webinar first appeared on Arik Hanson.

Social Media 97

Social Media Writing Media Video 97

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! See the full webinar below, or the slide deck, in case you don’t have the hour.

Social Media 163

Social Media Trends Media Creativity 163

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. See the full webinar and slide deck below. And we’re not going to talk about decentralized social media networks (although they are on my radar).

Social Media 186

Social Media Trends Marketing Media 186

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? In our upcoming webinar, “How to Optimize Messaging & Soundbites To Drive Success,” we will discuss how NEO can help your business cut through the noise, differentiate itself and accelerate future growth.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Branding Brand Advertising 189

Sword and the Script

DECEMBER 31, 2024

Good webinars drive leads, said data study The average number of interactions has increased 20% since 2022 and webinar hosts saw a 56% increase in demo requests stemming from webinars. Read more: Personalization matters: new webinar benchmarks and metrics for 2024 Number 8.

B2B 150

B2B Marketing Leadership Study 150

Communications Conversations

JANUARY 22, 2024

12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. I’ll be giving this presentation again as a webinar on Thursday, Feb. On Friday, Jan. See below for the full presentation. You can sign up here.

Social Media 122

Social Media Trends Marketing Media 122

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Once you have that clarity, you can begin to define what the ideal influencer looks like for you. ET during Influence By The Numbers: The Science Behind Influencer Marketing.

Marketing 120

Marketing Customer Service Conference Community 120

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

Measurement 334

Measurement How To Retail Analysis 334

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention.

Social Media 120

Social Media Media Viral Creativity 120

Cision

NOVEMBER 10, 2015

So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand. A: Social media helps you become a known quantity.

Social Media 120

Social Media Media Pitching Privacy 120

Onclusive

MAY 12, 2022

Brand engagement, including the volume of social media amplification and presence of a backlink. ? We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media International Internal 120

Cision

JUNE 30, 2015

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms. Use a Period Before Your Tweet.

Social Media 120

Social Media Media LinkedIn Small Business 120

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

Analytics 120

Analytics Social Media Web Media 120

Onclusive

SEPTEMBER 16, 2021

Social amplification trends allow you to quickly understand which articles are being amplified and engaged with on social media, which is a great measure of how much your content resonates and how many more eyeballs it receives beyond the original publication.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JANUARY 26, 2022

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 370

Pitching Data Privacy Writing 370

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must incorporate social into risk and crisis planning.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Today, brands must implement social listening to manage a successful social selling system.

System 120

System Social Media Media Data 120

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

Technology 195

Technology Industry Healthcare Social Media 195

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement. ” – Katie Watson, VP Communications, 23andMe.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

MARCH 2, 2025

Webinars provide another powerful platform for showcasing thought leadership. Regular webinar series focusing on specific technology domains help build sustained audience engagement over time. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Onclusive

APRIL 21, 2020

Going beyond just tracking content quantity versus competition (aka share of voice), Power of Voice also weighs the importance of each article along the dimensions of content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362