Steve Barrett on PR

SEPTEMBER 7, 2023

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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Sports Marketing Community Blogging 128

Agility PR Solutions

OCTOBER 27, 2021

As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” The post Sports influencers: Why only considering current stars as athlete spokespersons should be avoided appeared first on Agility PR Solutions.

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Sports Report Branding Brand 147

Agility PR Solutions

AUGUST 24, 2021

One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers to consider other promotional tie-ins. The athletes […].

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Sports Marketing Analysis Trends 142

Agility PR Solutions

DECEMBER 21, 2022

The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

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Sports Advertising Advertising Report 148

Agility PR Solutions

JUNE 24, 2024

So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or “that and this,” hoping that their investments will result in […] The post The approaching Olympics means it’s stress time for sports marketing sponsors appeared first on Agility PR Solutions.

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Sports Marketing Publicity 103

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

The Resolution Blog

MARCH 6, 2023

Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

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Meeting Sports Creativity Blogging 296

Agility PR Solutions

DECEMBER 14, 2021

My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering government expired when a national news […].

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Sports Government Report Media 109

Deirdre Breakenridge

JANUARY 13, 2020

As she continues her undergraduate degree, Nicole is focusing on potential careers in public relations, sports or entertainment broadcasting, as well as media relations and content creation. Nicole Morin, UMASS at Amherst Student. Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media!

Video 339

Video Sports Journalism Education 339

Agility PR Solutions

APRIL 11, 2024

These self-proclaimed know-it-alls, like most PR people, say that they have all the answers.

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Sports Crisis Media Relations Media 103

Agility PR Solutions

OCTOBER 22, 2024

Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool… and effortlessly so.

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Sports Marketing Branding Brand 88

ImPRessions - Crenshaw Communications

JULY 10, 2020

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Hosted by MarketingProfs, this podcast delivers actionable insights and real advice to help professionals market smarter. .

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Sports Radio Retail Advertising 332

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.

Fashion 86

Fashion Sports Technology Apparel 86

Agility PR Solutions

MAY 21, 2024

You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new team’s Indiana home court and […] The post “Caitlin-mania” has elevated women’s (..)

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Sports Trends Publicity 109

PRSay

FEBRUARY 8, 2023

I’m reminded of the emotional power of sports and their unrivaled ability to unite and inspire. I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown. I vividly remember the last interview question: Why did I want to work in sports? I knew I loved sports.

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Sports Communications Leadership Energy 167

Medianet Australia

JUNE 25, 2023

We believe strongly that a supported, empowered and connected women's sports community can help continue to drive change beyond a mega event and that is really exciting

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Sports Community Media 81

Institute for Public Relations

NOVEMBER 12, 2024

It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Small is Big… Few expected the second weekend of the $200 million budgeted film Joker: Folie … Continue reading 2024 and the Changing World of Entertainment and Sport PR Measures →

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Sports Measurement Film Examples 72

PRSay

OCTOBER 25, 2024

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear. Here, he discusses maintaining strong relationships with the media… What trends are shaping sports communications today?

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Sports Travel Newspapers Media Relations 122

Agility PR Solutions

DECEMBER 6, 2021

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients about automatically choosing a sports personality as a publicity spokesperson for […]. (..)

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Sports Publicity Marketing Analysis 164

PRSay

MARCH 19, 2024

Gail Dent’s Sunday afternoons were spent watching sports on television with her family. Her parents were both sports fans, especially her dad. As a child, she saw how much people enjoyed watching sports, live or on television. She started looking at colleges that offered curriculum in sports management and administration.

Sports 68

Sports Television Education Newspapers 68

Medianet Australia

JULY 19, 2023

Darcie McDonald is currently working as an NRL reporter for Fox Sports. Medianet sat down with her to chat about her unique pathway into sports journalism and following her childhood dream. Darcie has led an exciting career so far, where her first look into Rugby League clubs came from her time as a Bulldog Cheerleader.

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Sports Report Interviews Journalism 76

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. He thought I was a good fit for a position at G.S.

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Communications Sports Journalism Fashion 193

Agility PR Solutions

AUGUST 9, 2023

Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It It still is, in my opinion.)

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Sports Agency Newspapers Report 78

Ronn Torossian

JANUARY 16, 2018

The next logical step was live sports, … READ MORE ». As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house. The post Amazon Sees a Winner With Streaming Football appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Sports Blogging Marketing Media 210

Ronn Torossian

JULY 28, 2020

Once on the road again, Elvis sported a ring and necklace with the […]. After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback.

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Sports Agency Strategy Marketing 195

Cision

MARCH 7, 2017

AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters.

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Case Study Sports Pitching Local 197

ImPRessions - Crenshaw Communications

JULY 9, 2020

Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter. billion in lost revenue for the TV networks.

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Sports Advertising Advertising Travel 156

Cision

MAY 27, 2021

Claire Boussagol named as new CEO of POLITICO Europe; Chris Graham appointed Deputy Editor of Telegraph.co.uk; changes announced on the Reach and Mirror Online sports teams.

Sports 178

Sports Media Blogging 178

Ronn Torossian

OCTOBER 11, 2019

Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Influencer marketing is a very real niche of digital marketing, and it’s here to stay.

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Branding Brand Sports Instagram 186

PR for Anyone

NOVEMBER 12, 2024

A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL.

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Sports YouTube LinkedIn Journalism 130

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work. It makes work more fun and less stressful.

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Agency Mobile Meeting Sports 361

Landis PR

JULY 12, 2021

Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports reporter who passed away suddenly in February 2021. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal.

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Meeting Sports Media Print 128

Mark My Words

NOVEMBER 11, 2024

So who better to talk about the biggest sporting stunt of the year, Mike Tyson’s fight against Jake Paul, which will be streamed into 300m homes via Netflix this weekend? And, Netflix’s lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event. But it’s not entirely sport, is it?

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Sports Radio Reputation Creativity 60

Cision

AUGUST 10, 2021

lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate. A number of updates to the Express.co.uk

Fashion 156

Fashion Sports Media Blogging 156

Cision

SEPTEMBER 23, 2021

Lester Holloway has started as Editor of The Voice; Jonathan Prynn promoted at the Evening Standard; Mark Atkinson now Sports Editor for The Scotsman and Scotland on Sunday.

Sports 156

Sports Media Blogging 156

Agility PR Solutions

JUNE 7, 2023

When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding Fathers who fought for American independence against a tyrannical […] The post The (..)

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Examples Sports Employee Publicity 141