Steve Barrett on PR

SEPTEMBER 7, 2023

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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Sports Marketing Community Blogging 167

Agility PR Solutions

JUNE 24, 2024

So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or “that and this,” hoping that their investments will result in […] The post The approaching Olympics means it’s stress time for sports marketing sponsors appeared first on Agility PR Solutions.

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Sports Marketing Publicity 98

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

Mark My Words

NOVEMBER 11, 2024

So who better to talk about the biggest sporting stunt of the year, Mike Tyson’s fight against Jake Paul, which will be streamed into 300m homes via Netflix this weekend? And, Netflix’s lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event. But it’s not entirely sport, is it?

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Sports Radio Reputation Creativity 60

Medianet Australia

OCTOBER 23, 2024

I am part of the General team within Fox Sports Australia's Digital team. That means I write about an array of sports where many of my colleagues are dedicated to one or two sports. So far I've written for Fox Sports about AFL, cricket, golf, soccer, netball, tennis, motorsport, NFL and UFC so it really is a broad mix.

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Sports Report Interviews Writing 52

Agility PR Solutions

JUNE 29, 2021

You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The post How can brands capitalize on a ‘Summer of sport’? appeared first on Agility PR Solutions.

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Sports Branding Brand Marketing 151

Medianet Australia

OCTOBER 16, 2024

Firstly, could you tell me about your role as the Social Media Lead for ABC Sport Brisbane? After two years with ABC Sport, I’m a social media lead in ABC’s central Social Media Strategy team. Thanks again for your time! What does your day-to-day look like? I’ve recently changed roles.

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Sports Social Media Interviews Media 52

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.

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Fashion Sports Technology Apparel 86

Deirdre Breakenridge

JUNE 25, 2018

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When people share these posts and use hashtags, it doesn’t cost sports teams like Manchester United anything.

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Sports Television Social Media Newspapers 150

Agility PR Solutions

MARCH 21, 2022

The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o’ mice an’ men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there was a National Football League, […].

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Sports Marketing Brand Branding 78

PRSay

MARCH 19, 2024

Gail Dent’s Sunday afternoons were spent watching sports on television with her family. Her parents were both sports fans, especially her dad. As a child, she saw how much people enjoyed watching sports, live or on television. She started looking at colleges that offered curriculum in sports management and administration.

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Sports Television Education Newspapers 66

PR in High Definition

SEPTEMBER 30, 2022

When we think of sport we think of athletes. As we witness various industries digitally transform, the world of sport has not been left behind. As we witness various industries digitally transform, the world of sport has not been left behind. The future of technology in sport. billion and expectations to reach US $40.2

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Sports Technology Analysis Data 62

Agility PR Solutions

OCTOBER 27, 2021

As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” The post Sports influencers: Why only considering current stars as athlete spokespersons should be avoided appeared first on Agility PR Solutions.

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Sports Report Brand Branding 147

Agility PR Solutions

DECEMBER 21, 2022

The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

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Sports Advertising Advertising Report 148

Ronn Torossian

FEBRUARY 18, 2019

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […].

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Sports Company Blogging Agency 150

Medianet Australia

JUNE 25, 2023

We believe strongly that a supported, empowered and connected women's sports community can help continue to drive change beyond a mega event and that is really exciting

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Sports Community Media 81

Cision

JANUARY 28, 2021

Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage.

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Sports Blogging Media 156

Agility PR Solutions

APRIL 11, 2024

These self-proclaimed know-it-alls, like most PR people, say that they have all the answers.

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Sports Crisis Media Relations Media 98

Agility PR Solutions

MAY 21, 2024

You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new team’s Indiana home court and […] The post “Caitlin-mania” has elevated women’s (..)

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Sports Trends Publicity 103

Agility PR Solutions

AUGUST 9, 2023

Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It It still is, in my opinion.)

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Sports Agency Newspapers Report 78

Stuart Bruce

MAY 30, 2022

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.

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Crisis Communications Sports Crisis Communications 78

Agility PR Solutions

AUGUST 24, 2021

One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers to consider other promotional tie-ins. The athletes […].

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Sports Marketing Analysis Trends 139

Critical Mention

MAY 21, 2020

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

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Sports Social Media Media Groups 111

Medianet Australia

AUGUST 21, 2024

Here, Jarrod gives an insight to his career and his passion for sport journalism. Today Medianet is joined by News Producer and Reporter, Jarrod Pollard.

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Sports Report Interviews Journalism 52

Cision

AUGUST 27, 2020

Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020.

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Sports Blogging Media 120

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. The post Why are sports teams perennial Measurement Menaces?

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Sports Measurement Course Examples 52

Medianet Australia

JULY 19, 2023

Darcie McDonald is currently working as an NRL reporter for Fox Sports. Medianet sat down with her to chat about her unique pathway into sports journalism and following her childhood dream. Darcie has led an exciting career so far, where her first look into Rugby League clubs came from her time as a Bulldog Cheerleader.

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Sports Report Interviews Journalism 76

Cision

NOVEMBER 3, 2017

Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings. KRLD-FM , 105.3 KTXX-FM 104.9

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Radio Sports Media 120

Agility PR Solutions

DECEMBER 14, 2021

My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering government expired when a national news […].

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Sports Government Report Media 103

Agility PR Solutions

JANUARY 8, 2021

Sports is one of the most popular career paths to embark upon, and there are plenty of reasons why people want to get involved in this field. Still, with the value of sports continuing […]. The post 4 tips to help you build a sports PR career appeared first on Agility PR Solutions.

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Sports Publicity 98

NewsWhip

JUNE 17, 2021

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. The award, which is named after the tennis great, is given each year to a person whose contributions transcend sports. . Most engaged articles about mental health in sports.

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Sports Interviews System Conference 88

Medianet Australia

JULY 5, 2023

Pam Whaley is currently working as a full-time writer for CODE Sports. She reports mostly on Rugby League and is a passionate advocate for women in sports. She has been in the industry for over 15 years in positions such as NRL Editor at Fox Sports and Sports Journalist at AAP.

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Sports Interviews Journalism Industry 52

Medianet Australia

JULY 31, 2024

Here, Jack talks about his new position at Fight News Australia, taken up for his passion for MMA and combat sports. Today, Medianet is joined by Jack Egan, Digital News Producer and Reporter.

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Sports Report Interviews Media 64

Agility PR Solutions

JUNE 28, 2020

Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution. It’s the job of the sporting PR to look after a club and its athletes, but how do they do it? Great PRs whip […].

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Sports Publicity Trends 78

Agility PR Solutions

JANUARY 30, 2023

Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times.

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Sports Marketing Publicity 78

Cision

FEBRUARY 26, 2020

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more.

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Sports Media Blogging 136