Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

5W PR

MARCH 29, 2025

As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.

Energy 78

Energy Education Employee Training 78

Prowly

DECEMBER 9, 2024

FIND THE RIGHT MEDIA CONTACTS WITH EASE #4 Bleacher Report Visits per month: 23M Influence score: 91 Contributing journalists: 20 Bleacher Report scores big with sports fans, offering real-time updates, commentary, and fan-driven content across all major sports. TRY PROWLY FOR 7 DAYS FREE #13 Yahoo!

Pitching 104

Pitching Sports Analysis Financial 104

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts. Sports Illustrated also launched its new digital premium membership. Make vertical trades a MUST for PR strategy.

Media 310

Media Retail B2B Journalism 310

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. I often think how lucky I was to land in Silicon Valley in 1981, attracted by the natural beauty, weather and sports teams. That’s why the sheer act of creativity typically falls short of the finish line.

Creativity 144

Creativity Storytelling Interviews Sports 144

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. From sports-stars we want their backstory shared to us during the game, online and persistently. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Visual storytelling. Reuters used virtual reality, the Washington Post experimented with automated storytelling. Not all were equally successful, but it was a strong signal that traditional media companies are committed to multimedia storytelling in all forms. PR Winners of The Rio Olympics. “Older” athletes.

Sports 120

Sports Storytelling Training Reputation 120

PRSay

JULY 9, 2024

Not just your average sporting event, the Canada 55+ Games features competition in 24 different sports and events ranging from swimming and hockey to scrabble and bocce. The Canada 55+ Games is a nationwide program that promotes spiritual, mental and physical wellness among Canadians 55 years of age and older.

Writing 173

Writing Creativity Newspapers Sports 173

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. You need to be willing to explore, in the spirit of founder Ferry Porsche: “I couldn’t find the sports car of my dreams, so I built it myself.”.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

Storytelling 78

Storytelling Social Media International Internal 78

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Case Study 52

Case Study Study Storytelling Infographics 52

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

PR in High Definition

APRIL 30, 2024

As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. The post The power of storytelling: How Wrexham AFC rose from the ashes appeared first on Firefly Communications. Find your story So, what can we take from all of this?

Storytelling 62

Storytelling Sports Travel Pitching 62

Cision

JULY 10, 2015

New Launches: Yahoo expands its fantasy sports service with daily games and bets ( CNET ); Google launches commuter carpooling service in Israel through Waze ( USA Today ); The Washington Post launches new app designed especially for individual devices in mind ( The Washington Post ).

Reddit 120

Reddit Fashion Sports Media 120

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

PRSay

NOVEMBER 1, 2023

14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” I was a college athlete.

Sports 79

Sports Ethics Television Storytelling 79

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. And if you’re brainstorming for story ideas on lighter fare, have a look at Buzzfeed’s famed LOL , WTF or OMG sections.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Journalism 113

Critical Mention

FEBRUARY 25, 2022

Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling. Powerful storytelling builds your brand’s credibility and helps form meaningful connections with prospects and clients. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Branding 126

Branding Brand Storytelling Analytics 126

Communications Conversations

NOVEMBER 7, 2014

Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Nice work, SP! Another media member convert.

Sports 124

Sports Mobile SEO Financial 124

Critical Mention

FEBRUARY 4, 2020

BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That is how we created the three pillars of storytelling, country building and club making. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Branding Brand 225

Cision

JUNE 1, 2017

When I started out two decades ago, there were very few females in the sports business. MP: Since I first started in sports PR, women are now much more entrenched in the field than ever before. There has been a huge uptick in women interested and working in sports entertainment.

Sports 245

Sports Agency Creativity Industry 245

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Branding Brand Fashion 120

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 154

Employee Print Writing Survey 154

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. But is your brand telling the right story?

Journalism 120

Journalism Branding Brand Employee 120

HMA Public Relations

JUNE 20, 2024

Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!

Storytelling 111

Storytelling Blogging Sports Media Training 111

Karen Freberg

SEPTEMBER 1, 2017

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. Great longform storytelling. If there was an award for the social media and sports community for college sports, Clemson would get this award. Why is this a cool feature for teams?

Sports 45

Sports Social Media Trends Media 45

Cision

APRIL 6, 2016

There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. With so much content saturating the marketplace, how can brands stand out? Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

One of the year’s very best pop culture pieces can be found on Bill Simmons’ new website The Ringer , which often publishes long-form pieces about sports, pop culture and politics. If the content is good enough, people are willing to stick along for the ride.

Trends 120

Trends Mobile Video Film 120

PR in High Definition

JUNE 20, 2024

Professional wrestling is a unique and wonderful blend of sports, theatre and storytelling. Tell a compelling story At the heart of any successful PR campaign is storytelling. Professional wrestling’s unique approach to engagement and storytelling offers a number of lessons for public relations professionals.

Storytelling 71

Storytelling Transportation Sports Reputation 71

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. According to Front Office Sports , the singer’s influence translated into an estimated $331.5 So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150