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The Role of Storytelling in Cannabis Marketing Campaigns

Ronn Torossian

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

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The power of authentic storytelling in corporate PR for small brands

Agility PR Solutions

One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

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Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on. Humor is one way. Consumers have a lot more […].

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Case study: How storytelling creates meaningful connections that lead to action

Agility PR Solutions

And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Solutions.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Download this playbook to read about: The 4 Pillars of Growth PR.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” It’s true for everything we do,” said Benitez. he continued.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. But making the switch is tough.