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Preparing for a Crisis with Brand Storytelling

PRSay

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. It means connecting with them on a deeper level through storytelling that drives brand values and connects emotionally with audiences.

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Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on. Humor is one way. Consumers have a lot more […].

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ICON 2024 Preview: Melissa Etheridge on Storytelling, Authenticity and Connecting With Audiences

PRSay

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? 16 at this year’s PRSA ICON in Anaheim, Calif.

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5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips

Prowly

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Download this playbook to read about: The 4 Pillars of Growth PR.

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Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. But making the switch is tough.