Ronn Torossian

MAY 20, 2021

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

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Storytelling Branding Brand Consumer 195

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

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Storytelling Marketing Education Consumer 39

Deirdre Breakenridge

JANUARY 16, 2018

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries.

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Storytelling Internal International System 281

Prowly

DECEMBER 1, 2023

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals.

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Storytelling Examples Pitching Media 197

PRSay

OCTOBER 3, 2024

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. It means connecting with them on a deeper level through storytelling that drives brand values and connects emotionally with audiences.

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Storytelling Crisis Branding Brand 158

Agility PR Solutions

APRIL 25, 2024

Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solutions. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality.

Leadership 183

Leadership Storytelling Strategy Publicity 183

Agility PR Solutions

OCTOBER 1, 2023

Brand storytelling is the best way to draw emotion from your […] The post Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience appeared first on Agility PR Solutions.

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Storytelling Branding Brand Publicity 187

Business Wire

JUNE 21, 2022

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

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Storytelling Blogging Employee Industry 404

Agility PR Solutions

NOVEMBER 9, 2022

The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that?

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Storytelling Media Relations Media Company 179

PRSay

SEPTEMBER 11, 2024

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? 16 at this year’s PRSA ICON in Anaheim, Calif.

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Storytelling Writing Community Social Media 157

Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

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Storytelling Data Social Media Strategy 431

PRSay

OCTOBER 15, 2024

On storytelling techniques and secrets of the inbox: “Storytelling is what we all do — whether we are paid to be reporters on TV or not — because it is quite literally how humans communicate. What is my storytelling technique?” It’s true for everything we do,” said Benitez. he continued.

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Storytelling Local Transportation Television 141

Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

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Media Relations Blogging Storytelling Media 425

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

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Storytelling Data Social Media Strategy 411

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

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Storytelling Corporate Communications How To 174

Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

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Storytelling Blogging Media Report 294

Agility PR Solutions

MARCH 20, 2024

Storytelling in campaigns is a pivotal strategy that transcends facts and figures. The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful.

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Storytelling Strategy Publicity 125

Axia PR

AUGUST 6, 2024

joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. In this episode, Kate Meyers Emery, Ph.D., Tune in to learn more!

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Storytelling Social Media Data Media 133

Agility PR Solutions

JANUARY 15, 2023

The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions. That’s right. What once was the latest marketing trend has now become a marketing staple. And it’s not hard to see why. From demonstrating how […].

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Storytelling Video Trends Consumer 157

Agility PR Solutions

AUGUST 13, 2023

It’s time to recalibrate your strategies and catapult data-led storytelling to center stage. Harnessing the power […] The post How to improve the return on your PR efforts with data-led storytelling appeared first on Agility PR Solutions.

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Storytelling Data How To Tools 145

Agility PR Solutions

DECEMBER 18, 2024

And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Solutions.

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Case Study Storytelling Study Community 97

Agility PR Solutions

DECEMBER 2, 2024

For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. Your email signature isn’t just contact information—it’s prime […] The post The PR edge: Turning email signatures into storytelling opportunities appeared first on Agility PR Solutions.

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Storytelling Pitching Social Media Tools 103

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […].

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Storytelling Trends Corporate Facebook 645

Agility PR Solutions

JUNE 9, 2024

Storytelling in marketing refers to the art of crafting compelling narratives that resonate with the target audience, transcending mere product promotion to evoke emotions and forge lasting connections.

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Storytelling Publicity Marketing Consumer 113

Agility PR Solutions

NOVEMBER 18, 2024

This is why understanding financial metrics isn’t just about numbers; it’s about shaping a narrative that aligns […] The post Narratives speak louder than numbers: Tips for using financial storytelling to enhance PR strategies appeared first on Agility PR Solutions.

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Financial Storytelling Strategy Data 117

Agility PR Solutions

JUNE 27, 2024

The secret weapon here is storytelling. It needs to be a narrative woven with real-world insights, specifically designed to […] The post Smart storytelling tips for crafting compelling B2B narratives appeared first on Agility PR Solutions. Facts and figures are plentiful, yet engagement frequently remains elusive.

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Storytelling B2B Agency Marketing 109

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. The Art of Crafting Compelling Narratives At the heart of successful digital storytelling lies the ability to craft narratives that are authentic, emotionally resonant, and relevant to the target audience.

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Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

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Pitching Media Storytelling Measurement 370

Agility PR Solutions

SEPTEMBER 8, 2024

It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.

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Storytelling Crisis Management Branding Brand 113

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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Storytelling Marketing Travel Case Study 82

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Insurance 329

HMA Public Relations

OCTOBER 31, 2024

Learn how this day can create storytelling opportunities for businesses, help them tap into the spirit of the season and engage with audiences through creative PR strategies. Happy Halloween! Read more in this post from Justin Liggin!

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Storytelling Strategy Creativity Publicity 90

Agility PR Solutions

DECEMBER 17, 2023

The big news […] The post 4 tips for using storytelling techniques to craft compelling press releases appeared first on Agility PR Solutions. But the competitive landscape is growing, and it’s becoming harder to win over journalists who receive hundreds of PR emails every week.

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Storytelling Tools Publicity Marketing 120

Prowly

MARCH 18, 2024

Now that is the secret sauce to lifting your PR campaign from simply good to terrific – digital storytelling. Sounds […] The post 9 Digital Storytelling Examples You Should Know If You Work in PR appeared first on Prowly Blog. And most of all – when they take up a challenge, fail and get back up.

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Storytelling Examples Blogging Industry 104

Agility PR Solutions

SEPTEMBER 24, 2024

In an era of digital noise and countless brands vying for attention, authentic storytelling has become a powerful tool for businesses to connect with their audience. It goes beyond mere marketing and is about establishing genuine relationships built on trust, empathy, and shared experiences.

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Storytelling Consumer Tools Branding 103

Agility PR Solutions

OCTOBER 30, 2023

In addition, you must also compete with this current generation’s […] The post Data-driven storytelling: PR’s next big adventure—here’s how it works appeared first on Agility PR Solutions. The rapidity at which new trends become stale can be daunting for any PR professional trying to pinpoint and capture the zeitgeist.

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Storytelling Data Trends Communications 117

Agility PR Solutions

AUGUST 8, 2024

To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values.

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Ethics Storytelling Examples Writing 109