Prowly

DECEMBER 9, 2024

Prowly gets this data direct from Semrush, one of the world's most accurate SEO tools. Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm. This will give you a list of outlets with anywhere from 20 to over 150 million monthly visits.

Pitching 104

Pitching Sports Analysis Financial 104

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. The post Storytelling is the Essence of Brand Development; Off Script No.

Storytelling 89

Storytelling Branding Brand Customer Service 89

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling.

Pitching 153

Pitching Media Conference Storytelling 153

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

Case Study 130

Case Study Study Writing How To 130

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Video trends for 2023. 2023 is just around the corner.

Video 162

Video Film Facebook Social Media 162

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Marketwired

MARCH 22, 2016

They’re meant to be a tool for business communication, not fine art or viral spectacles. In the goal to get noticed and be creative in the competitive PR industry, it can be easy to become distracted by judgments of “is this unique / shocking / outside-the-box enough to go viral?” While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

5W PR

JUNE 12, 2023

From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect.

Tourism 88

Tourism Social Media Travel Media 88

Cision

JULY 20, 2015

One of its greatest tools are “triggers.” ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz.

Energy 120

Energy Viral Storytelling Community 120

Ishmael's Corner

NOVEMBER 18, 2014

Instagram looks like a wash with neither politician emphasizing the social media tool. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. Uncategorized digital in politics Mike Honda social media political election storytelling Ro Khanna social media social media in politics'

Instagram 98

Instagram Mobile Social Media Construction 98

5W PR

SEPTEMBER 19, 2023

Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight.

Viral 78

Viral Digital PR Storytelling Reputation 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling.

Leadership 106

Leadership Branding Brand How To 106

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Utilising social media listening tools and content analytics provides invaluable insights.

Analytics 78

Analytics Digital PR Storytelling Local 78

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Do you have a strong story and storytellers? Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda’s story workflow Storyfinder is a newsdesk tool created by IMP. The Asda editorial team spotted Leonie’s post and used the Storyfinder tools to follow up the story with her.

Storytelling 60

Storytelling Local Community Case Study 60

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. Her tweet gained over 165k engagements and a Facebook video of a homeless Amazon worker went viral three days later.

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021.

Branding 71

Branding Brand Marketing Fashion 71

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. Access to tools, industry, and resources is WAY easier than ever before.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Goodwill Approach. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Coca-Cola utilized the public’s interest in AI tools and created its “Create Real Magic” contest in a partnership with Open AI and Bain & Company.

Marketing 52

Marketing Viral Trends Consumer 52

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Is there a lot of commentary?

Advertising 131

Advertising Advertising Data Reputation 131

Karen Freberg

OCTOBER 18, 2018

However, my favorite brand is one that not only produces great products and tools, but has some of the best people behind the brand who are engaged with moving the industry forward. Prot otyping fluency : Able to create digital tools that breaks down problems and presents problems that guide a users through experiences. .

Education 56

Education Creativity Video Tools 56

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

MARCH 22, 2016

The savvy agency, boutique or otherwise, will eagerly experiment with new tools and platforms with the goal of answering one key question: How can we wrap services around this to deliver client value? Marketers think in terms of findability, sharability and virality. Marketing (Still) looks more like PR.

Survey 60

Survey System Small Business Trends 60

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Branding Brand Reddit 78

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. If you don’t have an in-house graphic designer, there are numerous of free tools available on the internet. I know you know that. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Brian Rudolph, Verifone.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

SEPTEMBER 11, 2024

Leverage Free Tools You can find free data like Google Keyword Planner , or Numbeo to create campaigns. Monitor free tools like X with the hashtag #journorequest (mainly in the UK) to catch journalist requests early. Tip: In the US, use a tool like Qwoted. The need for, you know, expensive tools. Vince: Yeah. We sat down.

Digital PR 87

Digital PR Travel Data SEO 87

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length.

Video 62

Video Social Media Instagram Media 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. This may be due to a lack of training, tool limitations, or data attribution challenges (GA4 isnt a digital PRs friend). Surprisingly, about 28.9%

Digital PR 62

Digital PR Report SEO Data 62