Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 113

B2B Marketing Survey Software 113

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Write down your objectives. Write an outline. Here are five ideas! Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 148

Communications Employee Leadership Writing 148

Cision

MAY 25, 2015

You’re a storyteller. As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! You do it every time you send out a press release. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. How to End a Press Release.

How To 105

How To Writing Video Fashion 105

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. 6) You can’t buy loyalty.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. That, of course, is the point.

Video 120

Video Storytelling Local Creativity 120

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR? And there is a lot of writing in PR. The only way to improve your writing is by writing.

Journalism 120

Journalism Newspapers Writing Report 120

Flack's Revenge

JANUARY 12, 2021

Read what they write and understand their research agenda to understand their thinking. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. The same analyst may need different information at different times.

Industry 156

Industry Enterprise Trends Technology 156

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Cision

JUNE 25, 2015

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. 500|5000 list). Not to mention, a positive article is a serious morale booster. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops'

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. It strengthened my writing skills.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Contently - Strategy

MAY 27, 2024

Do you need someone with experience writing SEO web copy or white papers? When I was an editor for a health publication, I announced on my social media feeds that I was looking for freelance writers who had experience writing about certain medical conditions. So, how do you begin your search?

How To 52

How To Creativity Social Media Construction 52

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., A former U.S.

Survey 80

Survey Industry Communications Corporate 80

Karen Freberg

JANUARY 14, 2021

storytelling, etc) to the dark side of social media (ex. When I first started, blog posts and white papers saved me! So, adaptability, agility, empathy, creativity, writing, research, and strategic / critical thinking are all key skills students (and professors!) It’s all worth it! From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Video Storytelling 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! . “If you wouldn’t do it in real life, don’t do it on the Internet.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Write like your intended audience talks. Sometimes the adventurous, the forward-thinking, and the bold win the day. However, the key is getting buy-in for your ideas. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

MARCH 14, 2016

He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work.

Fashion 40

Fashion Tourism Media Journalism 40

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. June, Illinois.

Case Study 97

Case Study Content Marketing Facebook Strategy 97

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120