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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

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8 Writing Tips I’m Thankful for This Year

PRSay

With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. But comma-jockeying ain’t writing, and the result is some pretty tepid prose. Get FREE writing tips here.

Writing 197
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Why You Need to Put Your Readers and Their Needs First

PRSay

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Lead with the benefits.

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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148
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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

PRSay

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity. Find more details here.

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Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.

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Embracing GenAI Tools: A Must for Digital Marketers

Stern + Associates

DALL-E : A tool that creates stunning images from text descriptions, perfect for visual storytelling and enhancing the appeal of marketing materials. Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise.

Tools 100