Storytelling Workshop Writing 
PRSay
FEBRUARY 6, 2025
Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. Here are three ways to edit before you write: Start with a word count.
PRSay
JANUARY 13, 2025
I started the New Year with a vision board workshop. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI. So use AI to help you get your writing job done. Ask it to write a dozen draft captions.
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PRSay
APRIL 2, 2025
Want to write messages that grab attention? Learn to write compelling messages that draw readers in and move them to act. In my workshops, communicators virtually always make their messages shorter when they apply the feature structure. But what if you need to write a hyper-short message? Start strong with a grabber.
PRSay
NOVEMBER 23, 2020
With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. But comma-jockeying ain’t writing, and the result is some pretty tepid prose. Get FREE writing tips here.
PRSay
MAY 12, 2021
Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.
PRSay
FEBRUARY 8, 2018
Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.
PRSay
MAY 10, 2022
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Lead with the benefits.
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