Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising.

Media Relations 78

Media Relations Writing How To Pitching 78

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

Creativity 186

Creativity Writing Storytelling Study 186

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

Storytelling 163

Storytelling Media Nonprofit Government 163

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?

Storytelling 156

Storytelling Brand Branding Meeting 156

PRSay

SEPTEMBER 11, 2024

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? Write what you have learned, what was born inside you.

Storytelling 156

Storytelling Writing Community Social Media 156

Onclusive

JULY 27, 2016

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

Storytelling 150

Storytelling Writing Company Publicity 150

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

PRSay

OCTOBER 9, 2024

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? If not, you may need to rethink the way you write.

Writing 171

Writing Energy Communications Report 171

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste. Everything has a story.

Storytelling 130

Storytelling Media Video YouTube 130

PRSay

SEPTEMBER 10, 2024

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 161

Writing Newspapers Web LinkedIn 161

PRSay

JANUARY 4, 2024

If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1. So how can you best bring more human intelligence to your writing?

Writing 193

Writing Chemicals Energy Communications 193

PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 194

Writing Training Interviews Google 194

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Like all good stories, writing them is just the first part. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 149

Writing Storytelling Data Analysis 149

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 143

Writing Storytelling Reputation Social Media 143

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

NOVEMBER 11, 2024

So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff. Write about the impact, not the event. Making Now.

Report 151

Report Writing Engineering Study 151

PRSay

AUGUST 6, 2024

ET for a writing refresher with Ann Wylie. Write quotes that sound human, not like a computer spit them out. Illustration credit: tutti_frutti The post 3 Ways to Write Better Executive Quotes for Your News Releases first appeared on PRsay. Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. 22 at 1 p.m.

Writing 181

Writing Automotive System Leadership 181

Agility PR Solutions

AUGUST 8, 2024

To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values.

Ethics 105

Ethics Storytelling Examples Writing 105

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Agility PR Solutions

MARCH 30, 2023

One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?

Storytelling 86

Storytelling Creativity Writing Agency 86

PRSay

MARCH 25, 2025

Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story. To write the book and go through all the steps has shown me the complexities of writing. Thats what I wanted to do here.

Pharmaceuticals 87

Pharmaceuticals Writing Storytelling Exercises 87

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 135

Storytelling Communications Survey Case Study 135

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me).

Social Media 269

Social Media Communications Media Storytelling 269

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Seamless transitions between sections ensure a compelling storytelling experience. Start writing your next standout case study today! Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 192

Pitching Storytelling Media Writing 192

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

ReimaginePR

DECEMBER 8, 2014

It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. Blog Brand Storytelling' But an attempt to elicit the silence of those who did or would speak out under the guise of an apology, as incomplete as it was , said more than words.

Storytelling 323

Storytelling Training Resources Brand 323

HMA Public Relations

JUNE 11, 2021

As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?

Writing 105

Writing Storytelling Social Media Blogging 105