Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube? YouTube is a space to express creative freedom and extend your brand story.

YouTube 98

YouTube Brand Branding How To 98

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. Take Apple and McDonald’s.

Storytelling 137

Storytelling Film Blogging Video 137

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Documentaries on YouTube I’ve ditched a Netflix subscription for YouTube. I’ve discovered YouTube many long-form documentaries. Now, you have to be careful about what you consume, because anyone can post to YouTube.

Google 156

Google Course Survey YouTube 156

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

PR for Anyone

APRIL 2, 2025

Shes not just a chef; shes a storyteller, an educator, and a cultural ambassador, bringing new perspectives to the culinary world. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Industry 130

Industry Storytelling Education Television 130

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. PR strategies must adapt accordingly while maintaining focus on fundamental storytelling principles.

Retail 78

Retail Storytelling Pinterest Product Launch 78

PR for Anyone

SEPTEMBER 27, 2023

Find Laura Evans Website: www.lauraevansmedia.com/ Instagram: @lauraevansmedia Twitter: @lauraevansmedia LinkedIn: Laura Evans Hear more great episodes like Laura’s by subscribing to the show here: Apple Podcasts: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠[link] ⁠ Spotify: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠[link] ⁠ YouTube: ⁠ ⁠⁠⁠⁠⁠⁠⁠ [link] (Make sure to click the “Subscribe” button to receive (..)

Storytelling 162

Storytelling Television Instagram LinkedIn 162

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators.

Strategy 78

Strategy Education Video Storytelling 78

Ronn Torossian

AUGUST 16, 2019

It might surprise you to learn just how many platforms support storytelling formats these days. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. If you’re […].

Skype 150

Skype Storytelling YouTube Instagram 150

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. “Pick one differentiating facet of your brand and focus on it consistently.”. Jay Baer, Founder & CEO, Convince & Convert.

Brand 246

Brand Branding eBook Leadership 246

PR for Anyone

SEPTEMBER 24, 2023

Find Laura Evans Website: www.lauraevansmedia.com/ Instagram: @lauraevansmedia Twitter: @lauraevansmedia LinkedIn: Laura Evans Hear more great episodes like Laura’s by subscribing to the show here: Apple Podcasts: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠[link] ⁠ Spotify: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠[link] ⁠ YouTube: ⁠ ⁠⁠⁠⁠⁠⁠⁠ [link] (Make sure to click the “Subscribe” button to receive (..)

Storytelling 130

Storytelling Television Instagram LinkedIn 130

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. In 2017, influencers with YouTube channels can generate 1 million views in a month. Storytelling is the key. Her content is personal.

Advertising 190

Advertising Advertising Radio Television 190

PR for Anyone

OCTOBER 4, 2023

Join us to hear how Jo-Anne is spreading joy through music and storytelling as she embarks on the third act of her life journey.

LinkedIn 147

LinkedIn YouTube Storytelling Instagram 147

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale.

Pinterest 78

Pinterest Viral Instagram Community 78

PR for Anyone

SEPTEMBER 24, 2024

She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. With over 20 years of experience in marketing and communications, Morgan has worked with nonprofits across the globe, including roles in Cairo, Beirut, and Rwanda.

Nonprofit 130

Nonprofit YouTube LinkedIn Storytelling 130

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels. This helps you internally and makes it easy to hire contractors for creative work.

Brand 104

Brand Branding How To Measurement 104

PRSay

SEPTEMBER 17, 2019

On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. And if you aren’t sure how, check out our visual storytelling guide. Each one of those viewers now knows more about Popeyes’ brand.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Cision

APRIL 7, 2015

While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. The organic reach found with Facebook’s native format far exceeds that of YouTube or other video creation sites. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. It’s no wonder the film has amassed over 4.7 ’” Focus on real people (or animals!)

Storytelling 52

Storytelling Examples Brand Branding 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

The Hoyt Organization

MAY 26, 2024

4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience. This video series was set in a room that was designed to represent the rooms in a Moxy hotel.

Travel 90

Travel Industry Tourism Hotels 90

Buzzstream

MARCH 19, 2025

You can pull transcripts from Apple Podcasts or YouTube and have ChatGPT pull out key insights to help you tailor your pitch. Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. Dont Ignore Video More people are discovering podcasts via YouTube.

Pitching 71

Pitching How To YouTube Tools 71

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Take a look at successful YouTubers and Instagram influencers and you’ll notice one thing very fast: They post a lot of content on a regular schedule. Your customers will see it and want to spend more.

Viral 110

Viral Video Strategy YouTube 110

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

Prowly

DECEMBER 4, 2024

Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). Where are the gaps in my competitors' storytelling ? Here’s how you’d use this filter in your Lululemon project: Go to the “Lululemon” query Mention Browser in Media Monitoring. Among the filters on the left, choose “Source”.

Data 104

Data Media Product Launch Analysis 104

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

Cision

DECEMBER 6, 2015

Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension.

Google 120

Google Advertising Advertising Film 120

Mark My Words

DECEMBER 11, 2014

Brand’s YouTube response to the Sun showed resolve: “Don’t worry, it’s just a story. In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. As he affirms in one YouTube video, he’s “just standing there to get the cameras to come”.

Brand 122

Brand Branding Newspapers Media 122