Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.

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Case Study Publicity Television Branding 195

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers.

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Study Radio Newspapers Web 119

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

Engineering 383

Engineering Hotels System Television 383

Onclusive

JUNE 17, 2020

Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. A recent study from Backlink.io The idea of brands acting as publishers is nothing new. Google’s search algorithms are extremely complex and constantly changing.

Strategy 273

Strategy Media Television Content Marketing 273

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Pitching Media Television How To 223

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

Advertising 190

Advertising Advertising Radio Television 190

ImPRessions - Crenshaw Communications

MAY 10, 2021

A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292

Local How To Newspapers Pitching 292

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. Carla used her platform to champion these ideas, particularly through her cookbooks, television appearances, and public speaking engagements.

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Industry Storytelling Education Television 130

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

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Advertising Advertising B2B SEO 334

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78

Study Report Media Television 78

Deirdre Breakenridge

OCTOBER 21, 2019

And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Kevin, the oldest of The Big Three and the actor of the family, brings the star power. Much like Kevin, the hosts are the stars of your podcast.

Social Media 268

Social Media Film Construction Television 268

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. The relatively mild-mannered Khosrowshahi appeared in national television ads where he explained its new cultural values and vowed that Uber would be a “much, much better service.”.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion. In advance of an interview, it’s critical for clients to read or even study the briefing materials their PR team has prepared. Showing up late. It’s cringeworthy – and easily prevented.

Interviews 251

Interviews Media Television Media Training 251

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

Television 52

Television Wireless Advertising Advertising 52

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

Pitching 130

Pitching Television Media Interviews 130

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. And this is really television. Think about what you can do to get yourself on television in August. and figure out what you can start pitching the media now so you can be on television in August. So now is your time. So check it out PitchClubCafe.com.

Pitching 130

Pitching Television Media YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

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Case Study SEO Film Video 178

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Buchanan PR

MARCH 11, 2025

In public relations, women comprise the majority of the workforce, with studies indicating that nearly 70% of PR professionals are female. Gwen Ifill A respected journalist and news anchor, Gwen Ifill broke barriers as one of the first Black women to host a nationally televised public affairs program, Washington Week.

Journalism 55

Journalism Publicity Communications Public Affairs 55

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers. I’m always asked how I do it.

Real Estate 130

Real Estate Publicity Television Local 130

PRSay

NOVEMBER 10, 2023

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career.

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

Polaris

DECEMBER 10, 2014

You can’t forward a clip of a recent television interview. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can’t blast out a link to your latest ebook. You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

APRIL 6, 2022

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript. Hey everyone! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

Shift Communications

SEPTEMBER 26, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations.

Study 60

Study Examples Local Television 60

Cision

JULY 26, 2017

“Detailed Targeting” gets into the more granular targeting options (note that the options below have additional details not listed): Education -> (Education Level, Fields of Study, Schools, Undergraduate Years). Movies and television. Fields of study. Financial -> (Income, Net Wealth). Family and parenting. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. ” Broadcast typically follows print and digital coverage, so if you score a big story that appears online, there may be an opportunity for a television interview based on the same news.

Media 199

Media Interviews YouTube Advertising 199

PRSay

APRIL 10, 2023

That gave me six weeks to study, and I poured through the study materials. He is also a former award-winning television journalist with eight years of experience at various networks. In early November, I advanced through the panel presentation to the exam, which I decided to take right before the holidays in late December.

Publicity 121

Publicity Public Affairs Nonprofit Television 121

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

Television 130

Television Print Interviews YouTube 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. YouTube has over a billion users, almost one-third of total internet users.

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YouTube Video Training Survey 136