Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And I would definitely say that, yes, like just studying story in general is such a good thing to do. And it’s one of those things I’m like, why every SEO should study branding. That stuff does matter.

SEO 62

SEO Study Branding Brand 62

Cision

DECEMBER 20, 2016

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Social media amplifies these challenges.

Branding 78

Branding Brand Viral Training 78

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. But, imagine being someone whose job it is to make news.

Video 205

Video Journalism Social Media Study 205

NewsWhip

JUNE 2, 2020

CASE STUDY. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. The post Case Study Turbine Labs appeared first on Newswhip. How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Company Size.

Case Study 78

Case Study Study Viral Data 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Case study: Zapier's SEO strategy This company focuses on more than just getting backlinks.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 119

Viral Marketing Web Case Study 119

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Case Studies Crisis and Issues Management' Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. Learn more here.

Case Study 232

Case Study Crisis Twitter Viral 232

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Showcase Customer Experiences : Utilize testimonials and case studies to highlight how your brand positively impacts customers’ lives. Their social media draws a perfect line of self-deprecation, transparency and authenticity.

Branding 213

Branding Brand Storytelling Airlines 213

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). But even so, how did the study arrive at that 95:5 number? That makes sense.

B2B 158

B2B Marketing Advertising Advertising 158

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 3, 2025

Taking this approach to your brand study helps you uncover the overall sentiment toward a product or idea, identify who is interested in your offerings, and gain additional valuable insights. An all-in-one tool like Prowly isnt only known for its robust media database. START YOUR FREE TRIAL TODAY What are the benefits of brand research?

Examples 104

Examples Branding Brand How To 104

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Psychological studies going back to the 1970s show that, when you correct someone, they tend to remember the incorrect information, not the corrected version. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 177

Communications Government Viral Radio 177

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. How did Movoto do it? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Cision

AUGUST 21, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Do you have any customer success stories that you could turn into case studies? Listening to your employees could come in the form of a monthly brainstorming session for your content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. 2 – Given the popularity of the whipped coffee that went viral on TikTok in 2020, why not play to recipes created by those same influencers above? The post Folgers case study sums up what big ad agencies always get wrong about social first appeared on Arik Hanson. Our clients deserve it.

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

MARCH 20, 2024

The brand teamed up with athletic-based TV personality and stuntwoman Jessie Graff as its host, alongside newcomers and viral YouTube sensations, Britt Hertz (642K subscribers) and Austen Alexander (1.04M subscribers) as team coaches. Up Challenge 2022 The post REWIND Case Study: Lenny & Larry’s appeared first on Konnect Agency.

Case Study 52

Case Study Study YouTube Viral 52

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Luminary or not studies have demonstrated people share content because it benefits them.

Viral 123

Viral Infographics Web Content Marketing 123

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

Sword and the Script

JUNE 14, 2022

A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. The study yielded some fresh statistics about the potential of video in B2B marketing. Some of these statistics may be situational because there are other B2B marketing studies where video doesn’t rank at all.

B2B 139

B2B Video Marketing Survey 139

PRSay

JANUARY 6, 2021

Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. However, these ads largely performed well and were made more authentic by Nike’s earlier risky (albeit profitable) move to support Colin Kaepernick. • It opens people up and helps them listen.

Communications 199

Communications Viral Fashion Public Affairs 199

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. So, as the new year approaches, here are our rules for advice to avoid. Don’t be too prepared for that CEO interview. You can do your own PR!

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Branding Brand Education 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Read, study, and volunteer for tasks no one else wants to do. One of the first things I did here (yes, I was an intern, too) was to study each client to learn what they do and how our PR programs work for them. Her self-deprecating tweet about the mistake went viral, which prompted Microsoft reps to offer reassurance.

Internal 160

Internal International How To Skype 160

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144