Sword and the Script

JULY 30, 2024

In this particular survey, I suspect the findings have more to do with mass appeal and social proof. However, this survey suggests those who work in PR believe overall public opinion on social media is more persuasive. Trusted influencers Answers to another question in this survey support this an analysis.

Survey 160

Survey Social Media Consumer Media 160

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 309

Survey Media Blogging Industry 309

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Business Wire

SEPTEMBER 22, 2020

Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago. On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Blogging 438

Blogging Survey Publicity 438

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. adults surveyed have heard a lot about ChatGPT, while 39% have heard a little about the technology and 42% have heard nothing at all about it, Pew found.

Survey 155

Survey Software Education Technology 155

Business Wire

APRIL 19, 2021

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you.

Survey 261

Survey Blogging Communications Publicity 261

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

MAY 14, 2024

The CMO Survey polled 292 marketing leaders and asked this question. Marketing talent contributes to growth The survey asked respondents who outperformed the market what factors contributed to their success. The survey asked a similar question to underperformers – what caused the underperformance?

Survey 105

Survey B2B Marketing Software 105

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Survey 129

Survey Marketing B2B Content Marketing 129

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. I’ve listed those below along with some commentary.

Survey 139

Survey Social Media Brand Branding 139

Sword and the Script

MAY 28, 2024

Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. The company polled 318 “subscription leaders” – most of which operate in the B2B space – using an independent survey panel (which I’ve also used and trust). >>> Need an extra pair of hands?

B2B 120

B2B Survey Marketing Measurement 120

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 143

Twitter Survey Journalism Social Media 143

Onclusive

DECEMBER 6, 2021

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. Interested in what your peers and executives think when it comes to the key PR questions?

Report 369

Report Industry Survey Agency 369

Agility PR Solutions

SEPTEMBER 23, 2024

Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your survey questions.

Survey 100

Survey Examples Data Strategy 100

Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

Healthcare 114

Healthcare Survey Brand Branding 114

Agility PR Solutions

AUGUST 18, 2024

Answer this quick “yes or no” question: Does it not feel like you could do so much more and make your business reach such great heights if you could tap into actual customer insights and not just the fluffy stuff you get in surveys (or the standard market research techniques)?

Survey 100

Survey Marketing Publicity 100

Agility PR Solutions

JULY 30, 2023

New research from learning management system training firm TalentLMS sheds light on the […] The post As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on appeared first on Agility PR Solutions.

Survey 147

Survey Company System Training 147

Agility PR Solutions

MARCH 18, 2024

appeared first on Agility PR Solutions.

Survey 110

Survey Social Media Media Publicity 110

Business Wire

FEBRUARY 1, 2022

workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. What caused “The Great Resignation” of 2021? million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S.

Blogging 303

Blogging Conference Survey Employee 303

ImPRessions - Crenshaw Communications

JULY 14, 2020

If well designed, a simple survey can garner coverage when there isn’t any original news. Survata is a useful tool to produce, showcase and capitalize on research data through the production of surveys. If furnished with questions and specific demographics, Survata will field and produce media-generating surveys at a reasonable cost.

Tools 295

Tools Software Survey Meeting 295

Sword and the Script

OCTOBER 8, 2024

We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 More than half of our survey respondents say they are likely to turn elsewhere if they don’t have a smooth experience across channels.” What happens if the CX isn’t consistent?

B2B 156

B2B Survey Study Financial 156

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 105

Customer Service Survey Consumer Company 105

Sword and the Script

JULY 16, 2024

Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. 52% of CEOs surveyed want marketing to create new customers and retain existing ones. Competition. Paltry budgets. Outsourced help.

B2B 169

B2B Survey Marketing Analysis 169

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. Below is how some of the survey responses tallied up.

Pitching 191

Pitching Analysis Report Survey 191

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

ImPRessions - Crenshaw Communications

MAY 11, 2020

Customized surveys offer relevance. An in-depth survey doesn’t have to break the bank, however. An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

MAY 21, 2020

A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. It’s enough already, say consumers. According to a Pew report, 71% of Americans are tuning out of the news because they don’t want to hear anymore about the pandemic.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. The pressure for communicators to deliver results continues to rise.

Media Relations 190

Media Relations Measurement Survey Marketing 190

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Last year this survey found communicators are more valued by organizations in the wake of the pandemic.

Communications 164

Communications Survey Employee Measurement 164

Prowly

JANUARY 5, 2023

With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. Read on to […].

Trends 232

Trends Survey Publicity Industry 232

Prowly

MAY 29, 2024

Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants.

How To 210

How To Survey Employee Agency 210

Agility PR Solutions

NOVEMBER 2, 2021

Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.

Survey 195

Survey Agency Report Marketing 195

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% Overall, the survey puts the average marketing budget at 9.2% Gartner: 9.1%

B2B 155

B2B Survey Marketing B2C 155