Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). It has less of an impact in my focus areas of B2B technology – but it’s not zero.

Survey 94

Survey Communications Media Engineering 94

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 142

Survey Study Technology Data 142

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Institute for Public Relations

AUGUST 20, 2024

An online survey of 800 employees and 100 IT managers was conducted from November 22 — December 8, 2023. The top two struggles … Continue reading What Technology Challenges Do Employees Have in the Workplace? Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remote).

Employee 52

Employee Technology Survey Communications 52

Sword and the Script

MAY 7, 2021

This year the JOTW survey has seven contributors; results will provide PR and comms benchmarks; plus there’s a chance to win gift cards. That’s one of the objectives of this strategic communications survey, and I’m asking you, dear reader, to consider taking it: [link]. Background on the JOTW survey. Ready to take the survey?

Survey 147

Survey Study Technology Industry 147

Agility PR Solutions

JUNE 2, 2024

Over 40 percent of those surveyed are looking to AI to boost content origination and minimize mistakes, inaccuracies, flubs, gaffes, snafus, and […] The post CMOs predict major shift in marketing technology in 2024: AI-boosted solutions are key to powering sharper personalization appeared first on Agility PR Solutions.

Technology 94

Technology Marketing Survey 94

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. Three-quarters of those now working from home say they have the technology, equipment and workspace they need. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 192

Survey Employee Video Education 192

Agility PR Solutions

JUNE 2, 2024

Over 40 percent of those surveyed are looking to AI to boost content origination and minimize mistakes, inaccuracies, flubs, gaffes, snafus, and […] The post CMOs predict major shift in marketing technology in 2024: AI-boosted solutions are key to powering sharper personalization appeared first on Agility PR Solutions.

Technology 86

Technology Marketing Survey Publicity 86

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t.

Survey 91

Survey Study Web Construction 91

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

Survey 132

Survey Marketing Groups Measurement 132

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. A few years back I was at a workshop at a conference for legal technology.

Survey 114

Survey B2B Marketing Interviews 114

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 116

Survey Measurement Public Affairs Storytelling 116

Agility PR Solutions

OCTOBER 17, 2022

New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers.

Technology 78

Technology Customer Service Survey Study 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Communications technology. About the 2021 JOTW Strategic Comms Survey.

Survey 117

Survey Communications Ethics Measurement 117

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 98

Survey Trends Marketing Creativity 98

Institute for Public Relations

MARCH 3, 2023

Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted Jan. 67% of Americans said they were concerned about the safety of generative AI technology.3.) 3.) … Continue reading The Majority of Americans Do Not Trust AI Technology → 27–29, 2023.

Technology 64

Technology Survey Media Social Media 64

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 188

Journalism Real Estate Survey Report 188

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 95

Survey B2B Marketing Trade Shows 95

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Here is what our survey of 1,000 employed U.S. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. AI will bring benefits and risks.

Trends 177

Trends Publicity Survey Privacy 177

Communications Conversations

APRIL 30, 2018

A recent survey by Dynamic Signal brought some fairly interesting facts to light. Pay close attention to the words used in responses in this survey: Overwhelmed. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Constant dings.

Employee 94

Employee Technology Communications Corporate 94

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. 52% of CEOs surveyed want marketing to create new customers and retain existing ones. Competition. Too little.

B2B 136

B2B Marketing Survey Analysis 136

Agility PR Solutions

JUNE 14, 2023

Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns he now has about AI,” saying that “companies are accelerating […] The post Many (..)

Survey 78

Survey Industry Marketing Google 78

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet. Image credit: Pixabay.

Survey 122

Survey Brand Branding Analysis 122

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. When this same survey came out last year (2023) showing marketing budgets had fallen to 9.1% Overall marketing budgets tallied at 7.7%

Agency 107

Agency Survey B2B Media 107

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. The technology? The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

Survey 95

Survey Marketing Product Launch Analytics 95

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 84

Survey Marketing Exercises Study 84

Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.)

Media 96

Media Survey Technology Industry 96

Agility PR Solutions

OCTOBER 8, 2019

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […].

Creativity 68

Creativity Technology Survey Advertising 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

OCTOBER 31, 2023

The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall. Overall, the survey puts the average marketing budget at 9.2% About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. Gartner: 9.1%

B2B 137

B2B Survey Marketing B2C 137