5W PR

MARCH 7, 2025

Personalizing the Customer Experience Through AI AI systems now analyze millions of data points about customer preferences, workout patterns, and engagement history to create truly personalized marketing messages. This level of personalization extends beyond email marketing.

Marketing 78

Marketing System Data Analytics 78

Agility PR Solutions

DECEMBER 4, 2024

A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets. In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge.

Local 110

Local Marketing System Branding 110

5W PR

MARCH 28, 2025

This requires having response systems ready before problems occur. Their immediate acknowledgment, coupled with a detailed post-mortem and system improvements, helped maintain customer confidence. Success requires combining robust systems with human judgment and authentic leadership.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Start by implementing continuous monitoring across all critical systems and assets. Start by establishing baseline metrics for normal system behavior.

Crisis 78

Crisis System Analytics Analysis 78

Sword and the Script

OCTOBER 29, 2024

Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Prowly

OCTOBER 23, 2024

Since she works with musicians, her tagging system is based on musical genres. Dawn adds notes and tags to each contact card so she always has the information she needs at hand. Her other trick is using Prowly’s CRM to check whether she has already connected with the chosen journalists in the past.

How To 211

How To Pitching Analytics Software 211

Sword and the Script

AUGUST 13, 2024

Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software. The systems often provide a toll-free 800 phone number along with a range of fancy applications like voice mail and presence detection. Why grasshopper? “A

Creativity 103

Creativity B2B Examples Marketing 103

Onclusive

JUNE 17, 2021

Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights.

Groups 370

Groups Data Measurement System 370

Bianchi Biz Blog

OCTOBER 21, 2024

Global sealing supplier Freudenberg Sealing Technologies was on hand showcasing its automotive battery life cycle solutions aimed at addressing several crucial areas in the lifecycle of a battery, including cell manufacturing, module and battery systems development, and battery system vehicle integration.

Automotive 92

Automotive Trade Shows Mobile System 92

PRSay

NOVEMBER 11, 2024

Write: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new, online design tool. Instead of: National Semiconductor’s Workbench Sensor Designer tool enables engineers to quickly move from concept to simulation to prototype in a few keystrokes.

Report 151

Report Writing Engineering Study 151

Agility PR Solutions

FEBRUARY 3, 2025

As the healthcare system becomes more complex, healthcare PR professionals are increasingly becoming strategic partners in helping organizations navigate these changes.

Healthcare 94

Healthcare Industry Communications System 94

Sword and the Script

FEBRUARY 11, 2025

However, it also offers an end around Googles system of search rankings. This is because AI search engines allow users to bypass Googles traditional ranking system, disrupting the paid search model. Many LLMs rely on Bing and Google to retrieve results, meaning traditional SEO still plays a critical role in AI search.

Pitching 129

Pitching Communications SEO Google 129

PRSay

JANUARY 29, 2025

No organization can tackle systemic issues alone. Ensure that your statement is rooted in genuine concern and relevance and be transparent if your organization has room for improvement on the issue at hand. Invite collaboration.

Policies 151

Policies Government Community Leadership 151

5W PR

MARCH 5, 2025

The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

MARCH 27, 2025

Social listening platforms like Brandwatch and Mention help teams identify valuable UGC across social channels, while content management systems like Stackla and TINT streamline the process of rights management and content curation. Implement automated systems to request and track content permissions.

System 78

System Tools Policies Measurement 78

Deirdre Breakenridge

NOVEMBER 9, 2018

The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk. Just as every mic is different, every audio system is different. Even if your event is on the small side, hiring a good audiovisual company is worth it.

Engineering 383

Engineering Hotels System Television 383

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Take time to confirm what systems are affected, what data may be compromised, and how operations are impacted. Only then should you craft initial messaging.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

JANUARY 26, 2025

The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. These systems analyze successful content patterns and apply those insights to generate compelling copy aligned with brand voice and objectives.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

Agility PR Solutions

JANUARY 20, 2025

In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 100

Healthcare Reputation Company Brand 100

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

Onclusive

SEPTEMBER 16, 2019

The Earned & Social Media Analytics report is accessible to current Business Wire customers as part of its Global-Mobile-Social-Measureable (GMSM) suite of services, and is delivered via a fully interactive, dynamic dashboard within the Business Wire NewsTrak system.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

MAY 4, 2020

Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. We see certain terms enter the media and quickly dominate the conversation.

Crisis 464

Crisis Publicity Exercises Financial 464

Sword and the Script

SEPTEMBER 3, 2024

Businesses talk a good game about “relationships” with customers and spend big bucks on systems to manage those relationships, but two-way communication is a crucial building block of relationships. No-reply email marketing – the volume of no-reply emails from businesses has grown.

Social Media 165

Social Media Study B2B Media 165

5W PR

JANUARY 27, 2025

Implementing Tracking Systems Proper implementation of tracking systems ensures accurate data collection and analysis.

Measurement 78

Measurement Tools Analysis Analytics 78

5W PR

FEBRUARY 28, 2025

A robust crisis management plan should include: Pre-approved response protocols for different scenarios Multi-language communication templates Designated spokespersons for different regions Regular crisis simulation exercises BAE Systems’ handling of international media during sensitive contract negotiations demonstrates effective crisis management, (..)

Internal 78

Internal International Crisis Management Technology 78

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

FEBRUARY 11, 2025

Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. These systems track mentions across platforms, analyzing sentiment shifts and flagging potential issues before they spiral. Building a Proactive Defense Strategy Smart brands don’t wait for crises to hit.

Brand 78

Brand Branding Viral Training 78

PR in High Definition

NOVEMBER 22, 2024

In AI, a hallucination occurs when the system generates outputs that sound convincing but are either factually incorrect or irrelevant to the context. Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing.

Ethics 117

Ethics Product Launch Data Trends 117

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

FEBRUARY 22, 2025

The technical complexity of systems like artificial intelligence, cybersecurity tools, and advanced weapons platforms requires careful translation into language that resonates with general audiences. Successful PR strategies focus on real-world applications and benefits rather than technical specifications.

Publicity 78

Publicity Privacy Technology Ethics 78

ImPRessions - Crenshaw Communications

JULY 30, 2020

You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

Privacy 308

Privacy Conference Advertising Advertising 308

5W PR

FEBRUARY 12, 2025

Many organizations now conduct full technical rehearsals with small test audiences to identify and resolve potential issues.

Conference 78

Conference System Measurement Energy 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

It means that systems are failing. It’s an “indictment of an entire system of accountability.” In an essay about the most famous whistleblower of all time, Edward Snowden, Jill Lepore reminds us that the prevalence of whistleblowing today isn’t a good sign. It’s a red flag.

Corporate 272

Corporate Reputation Employee Policies 272