5W PR

MARCH 7, 2025

Personalizing the Customer Experience Through AI AI systems now analyze millions of data points about customer preferences, workout patterns, and engagement history to create truly personalized marketing messages. This level of personalization extends beyond email marketing.

Marketing 78

Marketing System Data Analytics 78

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. Its effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points its monitored in the system. The other vendor is on the monitoring side. Now it says you can do the same for influencers.

Software 159

Software Pitching SEO Tools 159

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Like Burrelles, most media monitoring companies already built some form of AI into their systems. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JANUARY 26, 2025

The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials.

Publicity 78

Publicity System Crisis Management Analysis 78

PR in High Definition

NOVEMBER 22, 2024

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. In AI, a hallucination occurs when the system generates outputs that sound convincing but are either factually incorrect or irrelevant to the context.

Ethics 117

Ethics Product Launch Data Trends 117

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. Get FREE writing tips here. Save $100 with coupon code PRSA22. Lead with the benefits.

Case Study 193

Case Study Writing Training Engineering 193

Melissa Agnes

AUGUST 6, 2014

” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. It widens the gap between who we really are and the systems that we have become. Assign someone the task.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere. The words “angel,” “cloud,” and “streaming,” mean something different to you than to most people in your family.

Privacy 308

Privacy Conference Advertising Advertising 308

Cision

DECEMBER 7, 2017

It may also be beneficial to use some kind of automated phone system. Write a Captivating Subject Line. How will the coverage benefit the journalist who’s writing about the pitched content? Most frequently, they’ll choose to write about whichever topics are in their area of expertise.

Pitching 298

Pitching Software Construction Writing 298

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. So if you’re writing to health care consumers, consider aiming lower. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Sword and the Script

JANUARY 21, 2025

The key to finding good articles to read is to have an effective system for filtering. I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post.

Google 157

Google Course Survey YouTube 157

PR for Anyone

MARCH 24, 2020

I created a system I call the Get PR Famous Formula that is a proven to work. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” People in the media move around all the time so fostering and maintaining relationships with journalists is vital.

Publicity 331

Publicity Television Local Pitching 331

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. The message can be fixed by writing it for employees, not for HR leaders who are proud of their progress. How did we do?

Employee 197

Employee Leadership System Corporate 197

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Save $100 with coupon code PRSA21! All rights reserved.

Mobile 200

Mobile Web Writing Training 200

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Commit to a Schedule. So don’t do that for your blog, either!

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

It means that systems are failing. It’s an “indictment of an entire system of accountability.” ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. It’s a red flag. Whistle-blowing is necessary when these safeguards fail.”

Corporate 272

Corporate Reputation Employee Policies 272

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings.

Crisis 225

Crisis How To Small Business Social Media 225

PR for Anyone

MAY 25, 2020

Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.” You know how to write a great hook, which is your subject line. In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Guess what?

Publicity 264

Publicity Google Engineering System 264

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

NOVEMBER 7, 2016

In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post.

How To 308

How To Tools SEO System 308

Cision

FEBRUARY 22, 2017

You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. By staying on their radar and keeping up to date with what they’re sharing, you’ll stay top of mind for the next time they need a quote or interview.

Media 245

Media How To Report Interviews 245

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Do: Develop a screening system.

Pitching 104

Pitching How To Media B2B 104

Practical Law Construction

DECEMBER 7, 2021

The adjudicator’s choice of language was also before the TCC later that year, this time in ROK Building Ltd v Celtic Composting Systems Ltd. Fast forward 12 years, and once again an adjudicator’s decision-writing is in the spotlight. However, after that, I don’t recall the matter really troubling the courts.

Writing 100

Writing Construction Enterprise Guidelines 100

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Polaris

DECEMBER 1, 2014

If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. If your organization is like most others, you probably don’t have a half dozen writers hanging around just waiting to start writing content. 3: Conduct a Content Audit.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Buzzstream

MARCH 7, 2024

This Helpful Content System core update seems to be another earth-shaking move by Google. What is the Helpful Content System? Before we get into it, let’s briefly cover the Helpful Content System and why Google stresses it so much. The Helpful Content System isn’t new. Google launched this in August 2022.

System 62

System Google Policies Construction 62

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

MARCH 2, 2025

For defense tech executives, this means developing clear positions on key industry issues like cybersecurity, artificial intelligence, and autonomous systems. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. It’s harder to imagine making exciting content about flooring, or quality management systems or ball bearings. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 150

Storytelling Case Study Writing Banking 150

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 158

System Community Social Media Employee 158

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

International 156

International Internal Communications Employee 156

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I am half time emergency manager and half time E911 coordinator so I am juggling multiple projects all the time but I enjoy it.

Education 270

Education Government Policies Wikipedia 270

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Research if a system has been implemented before. So talk benefits, not features.

Software 151

Software How To SEO System 151

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! You imagine having complete control over what clients you work with. No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. How much do you need to earn?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. He writes the monthly D&I Explained column for Strategies & Tactics. We can no longer leave tradition unchallenged while ignoring what’s right. Photo credit: lvcandy.

Transportation 185

Transportation Banking Journalism System 185

Cision

APRIL 28, 2017

What that’s meant for us and our relationship with LiveRamp is that we had to go tie all those reporters that we publish to with all the millions of users that read, click on and ultimately write, do something, act on the content. I specifically went looking for LiveRamp. Why did I do that? But why, when you can just use LiveRamp?

Measurement 185

Measurement Media Data System 185