Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Flack's Revenge

MARCH 21, 2018

As we said in the webinar, a simple view count doesn’t really count for much anymore, especially on social. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours. We always have more things in the pipeline!

Data 136

Data Pinterest Facebook Viral 136

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . NewsWhip is one of their main screens during the night so they can track what is trending.

Creativity 78

Creativity Data Trends Analytics 78

Buzzstream

NOVEMBER 21, 2024

If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store. Mike occasionally links to his courses and webinars, but for the most part, he delivers PR tips.

Digital PR 62

Digital PR SEO Web Resources 62

NewsWhip

MARCH 31, 2021

Watch webinar. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Watch Gary’s free on-demand webinar today! Ann Handley (@MarketingProfs) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

SEPTEMBER 1, 2022

However, fifty years later, technology and our media consumption habits are almost unrecognizable. That meant we could then recreate the ‘non-football focused’ media news cycle, as it happened, across those two tournaments, isolating the key drivers of conversation and breakthrough ‘viral’ stories.

Branding 78

Branding Brand Data Viral 78

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Technology Adoption and New Services.

Survey 60

Survey System Small Business Trends 60

Beyond PR

DECEMBER 5, 2017

Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data. Yield a 20-40 percent conversion rate.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. That blog is published in support of a single software and technology division, among many divisions, for a giant company that is one piece of an enormous holdings company. Base hits, not home runs.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. The same is true for PR pros.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

NewsWhip

JUNE 23, 2021

Watch webinar. Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. Brett Lofgren.

Data 78

Data Media Energy Analytics 78

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

DECEMBER 17, 2020

For example, when I worked on an Artificial Intelligence campaign, I wasn’t seeing much success when I sent my releases out to technology and computing editors. For all of your pitching needs, I’ve always recommended BuzzStream long before I began writing content for the team, and there’s video evidence of this from my webinars!

Digital PR 161

Digital PR Tools Pitching Film 161

NewsWhip

MAY 27, 2021

Watch webinar. My second would be technology. We need to make technology work harder for every patient everywhere. And, they’ve got a reputation risk intelligence framework which is really well-developed and quite cutting edge technology. View our on-demand webinars. #18: Read transcript. read more. #17:

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

FEBRUARY 4, 2021

The clip went viral and Ocean Spray responded by giving the man a new pickup truck. 28 webinar hosted by PRSA’s Dallas Chapter. “We After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac.

Branding 179

Branding Brand Film Viral 179

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. . Brett Lofgren.

Web 78

Web Comparison Facebook Community 78