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In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases:
Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. Establishing Executive Authority in Defense Technology Defense technology leaders must demonstrate both technical depth and strategic vision to build meaningful influence.
During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all. Date: March 31, 2022. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.
Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee Alcohol Use Disorder and Substance Use Disorder (AUD and SUD) concerns before they escalate.
In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game. Webinar Speakers. Philip Lynch.
In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives.
Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. Speaker & Webinar Information. Deidre Breakenridge. Pure Performance Communications. Rachel Beauvais.
But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing. Sara Eberle.
I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. Now it’s time for the day-of webinar best practices. No matter how many times you rehearse the webinar, check the slides or test your Internet connection. Have a Backup Plan.
This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive. The first focused on healthcare/biotech. Speaker Info. Sean O’Neal. Brian Mossop.
In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging. Webinar Speakers. They will discuss how to track the influence of your messaging on actions that relate to business growth. Stacey Hedman.
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Webinars are working.
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Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. In this webinar you’ll learn: How to shift brand perception in a time of crisis.
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 3) Webinar benchmarks. 1) Content marketing benchmarks.
Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating. Join us for a webinar on How to Build a PR Business Case and Secure the Investment next week on Tuesday, October 26th. If so, we’ve got you covered. Business case writing best practices.
Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Technological factors. Relevant technological factors may include: Major technology breakthroughs Artificial intelligence (AI) Automation Research and development Cybersecurity.
Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Register for free for our webinar on July 15 at 1:00 pm EST. The post How to Make your Messaging Stick appeared first on Onclusive. Read the full case study.
Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.
You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology. And to learn more about PR measurement, register for our upcoming webinar below.
They are at the heart of the “Growth PR” playbook which is the practice of using data and technology to craft the right narrative, understanding how to optimize the message on the channels you influence, and then tracking the impact of your efforts on your company’s bottom line using real business metrics.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .
In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.
Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. Learn how technology can save time and make your program more effective -.
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. Learn how technology can save time and make your program more effective -.
Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?
At a high level that means going beyond technology to talk more about utility and benefits. Please join me, and Chris Nicholas in a No CMO webinar, on Oct 2, 2019 02:00 PM in Eastern Time ( US and Canada). Please join me, and Chris Nicholas in a No CMO webinar, on Oct 2, 2019 02:00 PM in Eastern Time ( US and Canada).
The space is still relevant; it will take longer for mass adoption BlockSafe technology was the first to market for solutions that protect crypto wallets We got attention and media coverage by busting the myth that blockchains are inherently secure.
In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.
Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. For Martech startups, this means focusing outreach on technology and marketing publications while developing relationships with reporters who cover marketing software, automation, and analytics.
In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.
However, you may find that further technologies are needed for proper communications measurement. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th! PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”
However, you may find that further technologies are needed for proper communications measurement. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th! PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.
InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. It’s also a great place for webinars and other free educational content! It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Krebs on Security.
Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.
This was not new technology and the name was virtually unknown in the States. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. PR is about brand reputation and helping companies become industry leaders in their space.
But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.
Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. Technology Association of Oregon – “Resilience Shapes Reputation” April 28, 2021 @ 11:00 am PST. We encourage you to sign-up, sit-in and learn-up.
To see these best practices in action join Onclusive for the Demystifying PR Measurement webinar on March 31st. Stay tuned for part 2 of the PR Measurement Best Practices next week, where we’ll review measurement framework examples and tools you can use to measure communications effectiveness.
We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Onclusive is headquartered in Silicon Valley, at the heart of global technology innovation.
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