Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

SEPTEMBER 2, 2016

Technology can never be predicted, but with a back-up plan for everything, your webinars will go smoothly. The moderator sits there pleading for participants to write in and then a few seconds of awkward silence ensue. Make sure you have a backup phone in case the phone decides to mysteriously drop your call. Lights, Camera, Action!

Survey 185

Survey Conference System Social Media 185

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Write the book. Here are some essentials worth considering when looking to maximize a thought leadership program.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Here’s a roundup of other news and links from the world of PR technology.

SEO 165

SEO Content Marketing Marketing Software 165

PRSay

DECEMBER 15, 2017

Although you may have more experience than that student, you can also gain fresh insights from them, such as how they communicate with their peers using the latest technology. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

Digital PR 62

Digital PR How To Analysis Tools 62

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. White paper: Dark Websites as a Crisis Communications Strategy. Now let’s bring mobile technology into the picture. It involves your website.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. I’ve always found reporters value a PR person that can speak in commanding detail to technology, industry or trends because it’s an important part of cutting to the chase in evaluating a story idea. Myth 5: White papers are content marketing.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

NOVEMBER 17, 2016

The technology is changing, as are the ways that readers receive information. If you’re skeptical, curious, enjoy writing, and have a social conscience, you should consider a journalism career. If you could abolish one piece of modern technology, which would it be and why? What will be changing? Rapid Fire Round.

Journalism 120

Journalism Film Fashion Report 120

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. New technologies become embedded into workflow over time. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications.

Publicity 105

Publicity Tools Exercises Ethics 105

Flack's Revenge

JANUARY 12, 2021

Depending on the space, there may be boutique analysts who are very influential in a certain region or technology area. Read what they write and understand their research agenda to understand their thinking. But they have thousands of analysts and you need to get down to the individual’s specialty area and focus on the right ones.

Industry 156

Industry Enterprise Trends Technology 156

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective. Get our white paper today!

Resources 120

Resources Measurement Technology Examples 120

Cision

AUGUST 10, 2015

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Do you know what technology consumers expect to see when traveling? Dragon NaturallySpeaking retails for $99.

Software 120

Software Mobile Video Examples 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Another big mistake is writing content for search engines, rather than writing for your audience.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. This makes earned media especially effective in increasing prequalification of prospects and increasing engagement with the right prospects,” writes Outsell Affiliate Analyst Chuck Richard.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, if your organization is mentioned in an article, and a week later, a reader of that article visits your website and downloads a white paper these tools can attribute the activity to that article.

Measurement 97

Measurement Communications Survey B2B 97

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. But let’s be real — it’s not sexy. How-To-Guides. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

SEPTEMBER 2, 2014

Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. Today you’re often writing, commenting or otherwise talking up content marketing. That’s not what we called it, but that was what it was: white papers, studies, having our experts quoted, research reports, and article placements.

Content Marketing 114

Content Marketing Mobile Google Web 114

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Then correlate those downloads to deals closed over time.

Marketing 74

Marketing Measurement Content Marketing Survey 74

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. The concept struck me as something as a mix between Curata and Paper.li

Marketing 79

Marketing System Analytics Content Marketing 79

Waxing UnLyrical

OCTOBER 7, 2019

White papers. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. He loves to write about technology, startups, entrepreneurship and business. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. Checklists.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. It wasn’t a bonafide economy until much more recently. As is often the case, attribution is the most appropriate word.

Marketing 60

Marketing Financial Conference System 60

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 19, 2018

Mr. Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. Your very best white papers. 1) Read the research.

Enterprise 67

Enterprise Technology Report Company 67

Sword and the Script

FEBRUARY 29, 2020

These markets included technology, financial series, higher education and legal services, among others. The report highlighted data from the technology vertical and found, “the sweet spot for content length comes in at between 1,000 and 2,000 words.” Posts within that length earned an average of 485 shares and a median of 180.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Communications Conversations

DECEMBER 5, 2019

It strengthened my writing skills. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I think especially in marketing and communications, it’s vital to be an early adapter and learn new technologies.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. As it is on the web, our paths have crisscrossed occasionally over the years.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

OCTOBER 27, 2015

Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? As the digital world evolved, tracking technologies began to map a clearer path of the buyer’s journey – at least as far as those journey’s existed online. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60