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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Technology is embedded in every part of our lives and communications and PR shouldn’t be excluded. I’m not sure what yet, but I’m considering a few options: Ending all coverage of PR technology; Limiting summaries and putting more emphasis on briefings and reviews; or Limited coverage to select announcements on a case-by-case basis.

Software 156
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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Bridging the Gap Between Technology and Common Sense. These internet companies have become successful because of their mighty technological innovations. The issue is that these companies have come to rest too much on their technological laurels, moving far away from the human touch that is still necessary to police the web.

Google 225
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Why monitoring external factors is key to corporate reputation

Onclusive

It helps a company to better understand Political, Economic, Social, Technological, Legal and Environmental factors affecting its image, value and growth. According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors.

Corporate 195
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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.

How To 194
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How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot.

Trends 142
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Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.

Wikipedia 120
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. The tech giants.