Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Business case writing best practices. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Put all of the information you’ve gathered so far into a written business case document.

How To 396

How To Measurement Writing Data 396

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Assist in the research, writing and development of new business proposals and presentations. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. That landed with me because most of my paid work is anuran B2B SaaS and software. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

Agility PR Solutions

FEBRUARY 3, 2025

Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. Im not sure Im supposed to say this, but its been 25 years in this industry, and I have yet to write for Bulldog Reporter. But why does it feel so different with AI?

Education 100

Education Technology Writing Report 100

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Business Wire

OCTOBER 17, 2019

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

Pitching 219

Pitching Technology Writing Company 219

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology.

Case Study 298

Case Study Study B2B Creativity 298

Sword and the Script

FEBRUARY 18, 2025

Need a media list of technology reporters? I’d further posit that when PR people say they have the relationships to get top-tier coverage what they really mean is they know who might cover a story idea. Just delegate the task to an intern and arm them with a subscription to a media database.

Media 129

Media Pitching Media Relations Strategy 129

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. Think Google or Xerox. How did they do this? Challenges.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. Any writer knows that it’s generally easier to edit from a rough draft than write something from scratch. ChatGPT content, on the other hand, mostly reads like an actual person wrote it.

Tools 353

Tools Trends Creativity Web 353

Deirdre Breakenridge

SEPTEMBER 26, 2014

We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. That’s part of the equation, but not the first thing that stands out.

Interviews 375

Interviews Energy Meeting Conference 375

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301

How To Writing Tools Energy 301

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

5W PR

JANUARY 26, 2025

The technology goes deeper than surface-level tracking. Content Creation and Personalization AI writing tools can now assist in drafting press releases, social media posts, and other PR materials. The technology also excels at content personalization. The technology also optimizes campaign performance in real-time.

Publicity 78

Publicity System Crisis Management Analysis 78

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Conduct thorough research into their readership, editorial focus, and writing style. Highlight the human impact of the technology or the challenges it addresses. Become an undisputed authority within the specific niche.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Clients need to speak. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Awards like these help showcase a company’s dedication to change the gender imbalance in the technology industries. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

OCTOBER 3, 2016

I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ BC born and raised, Vancouver’s been home for the last 35 years.

Data 0

Data Tools Technology Banking 0

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. In sectors outside of technology, governments and governance bodies create laws and regulations to limit malicious uses of potentially harmful products.

Government 149

Government Technology Journalism Writing 149

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing. Which leads us to the final trait on the list.

B2B 278

B2B Leadership Survey Data 278

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Exceptional writing skills. Required experience: data services, software products, marketing technology, marketing analytics. Highly motivated and results oriented. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients. In honor of Valentine’s Day, here are a few things you should know about the PR person you may be dating. .

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason.

Publicity 183

Publicity Software Education Technology 183

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. The most popular alternative to the “traditional” media placement is unquestionably the podcast.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

Tools 108

Tools SMB Survey Software 108

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

Journalism 344

Journalism Internal International Pitching 344

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Cision now offers the technology to measure PR campaigns from awareness to conversion. How to Write a Press Release That Converts.

Communications 225

Communications Marketing Radio Airlines 225