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Why Social Shares Are Key to Pitching Media

Cision

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience. Traditional media is pushing their fans to engage on social media.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success. Yeah, neither did anyone else.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. But cancellation isn’t limited to celebrities.

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TikTok Trends

PR for Anyone

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’m all about the ease of PR. You don’t need to reinvent the wheel. PR FOR ANYONE.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Their current crisis management firm is not delivering practical deliverables.