ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.
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ImPRessions - Crenshaw Communications
APRIL 12, 2018
The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.
Cision
NOVEMBER 24, 2015
Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get Cision’s free white paper now! The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. That is why this is so exciting for PR.
Cision
SEPTEMBER 10, 2015
Click here for our free content marketing white paper! . Certain kinds of smart televisions can “overhear” conversations. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.
Beyond PR
JUNE 23, 2016
Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. The popularity of online video personalities is on the rise.
Sword and the Script
NOVEMBER 29, 2016
In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. The same is true in print.
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