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A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.
The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.
Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g
Making winter sports accessible to everyone takes dedication, planning, and effective communication. Ski resorts across North America have made significant progress in creating adaptive skiing programs that welcome people of all abilities to experience the thrill of gliding down snowy slopes. According to the National Ski Areas Association, over 90% of major ski resorts now offer some form of adaptive skiing program.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.
Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.
PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.
Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.
Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Learn how corporate communications shapes business success through strategic messaging, crisis management, employee engagement and digital transformation The post The Role of Corporate Communications in Modern Business: A Critical Analysis appeared first on.
If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!
In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the yearsfrom production delays and self-driving accidents to issues with labor rights, environmental concerns, and the handling of CEO controversies.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.
Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders.
Learn why internal communications are vital for modern business success and how they drive employee engagement, collaboration and organizational growth The post The Critical Role of Internal Communications in Modern Organizations appeared first on.
Those who quit will never know how close they were to success, which is why its the setbacks, not the successes, that sow the seeds of a good business story All overnight night success takes 10 years. That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. It famously took Bezos and Amazon close to a decade before it turned into a profit.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries.Whichdo you think The post Why Building Trust Should Be at the Top of Your PR Priority List appeared first on Garrett Public Relations.
Building public trust in healthcare has never been more challenging. With new regulations reshaping the industry, healthcare organizations must carefully craft their public relations strategies to maintain credibility and compliance. Patients and stakeholders expect transparency, ethical communication, and a clear commitment to regulatory standards.
By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.
Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Learn how internal communications evolved from traditional top-down messaging to modern digital strategies that drive employee engagement and business success. The post The Evolution of Internal Communications in the Modern Workplace appeared first on.
Getting a journalist to open your email - and actually respond - can be like catching lightning in a bottle. The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? Whether youre a PR pro or just dipping your toes into the pitching pool, these seven battle-tested tips (plus some engaging examples) will help you craft pitches that grab attention, spark
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I pride myself on staying away from hyperbole and showy adjectives. Still, theres no getting around that today is a big day. We have acquired CCGroup, the top tech-focused consultancy in the UK. The Agency has enjoyed many milestones over the years.
A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brands reputation, audience engagement, and overall visibility. In-depth media analysis provides valuable […] The post How media analysis boosts PR: Top tips and best practices first appeared on Agility PR Solutions.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities.
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Learn how small financial brands can leverage digital marketing to compete with industry giants through targeted content, social media and SEO strategies. The post The Power of Digital Marketing for Small Brands in the Financial Sector appeared first on.
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