Business Wire
JANUARY 22, 2025
From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!
Remote PR Jobs
MARCH 11, 2025
A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.
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PRSay
JANUARY 7, 2025
As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.
Agility PR Solutions
JANUARY 14, 2025
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it’s about telling a story that resonates, building trust with audiences, and creating lasting impressions. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
5W PR
JANUARY 30, 2025
Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR for Anyone
FEBRUARY 18, 2025
Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Her journey is one of profound resiliencehaving faced the loss of her brother at a young age, raising two children with special needs (one of whom passed away), navigating divorce, and confronting a rare disease that left her permanently paralyzed.
The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.
Prowly
JANUARY 14, 2025
A new tide is coming in PR, and you can either sink or swim. Its not just about AItheres so much more thats going on in the industry right now. In 2024, Prowly listened to your feedback and industry talk to diagnose three main problems PR pros will be facing in 2025 : Problem #1: Pitch engagement is lower than ever before Problem #2: There isnt enough real data to base your PR strategies on Problem #3: Scoring quality coverage takes too much time and effort To help you overcome them, Prowly adde
Buzzstream
FEBRUARY 17, 2025
Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many , and focusing on the wrong ones can sometimes lessen the impact that you are having. Not every campaign touches every metric. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. 1.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Stuart Bruce
JANUARY 26, 2025
DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed all of the better-known models. But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Business Wire
JANUARY 31, 2025
Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that batter coastal regions to the unpredictable nature of geopolitical conflicts, crises have the power to upend daily life and create widespread uncertainty.
Remote PR Jobs
JANUARY 14, 2025
The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Lets explore how to hire, onboard, and manage your remote team with these essential strategies. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also a
PRSay
JANUARY 20, 2025
Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JANUARY 1, 2025
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.
5W PR
JANUARY 20, 2025
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their effor
Sword and the Script
FEBRUARY 4, 2025
The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.
PR for Anyone
FEBRUARY 26, 2025
Rachelle Bergstein is a pop culture expert, author, and lifestyle writer whose work explores the intersection of fashion, culture, and history. She has been featured in The New York Times, The New York Post, NPR, and The Washington Post. Rachelle has written three books: Women from the Ankle Down: The Story of Shoes and How They Define Us, Brilliance and Fire: A Biography of Diamonds, and The Genius of Judy: How Judy Blume Rewrote Childhood for All of Us.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.
Wadds Inc.
MARCH 9, 2025
The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.
Prowly
FEBRUARY 18, 2025
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like. These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and credibility, and the revenue is not a horrible side effect, either.
Bianchi Biz Blog
JANUARY 16, 2025
The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
FEBRUARY 5, 2025
Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation. It is also the time to chart your own course and define your footprint in the reality of life. Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you.
Remote PR Jobs
FEBRUARY 11, 2025
If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. Whether you were a PR Freelance professional or part of a larger agency, it was a go-to platform for helping reporters with expert insights.
PRSay
JANUARY 29, 2025
Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues.
Agility PR Solutions
JANUARY 28, 2025
The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen’s emissions scandal. In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability. Volkswagen’s response to this crisis provides a critical […] The post Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions s
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
JANUARY 24, 2025
Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.
Sword and the Script
FEBRUARY 18, 2025
Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.
PR for Anyone
MARCH 18, 2025
Regina McCann Hess is the founder and president of Forge Wealth Management, a Certified Financial Planner and Certified Divorce Financial Analyst. With a passion for helping women, particularly those over 50, navigate their financial futures, Regina specializes in ensuring her clients feel educated and empowered about their money. Whether assisting women through major life transitions like divorce or widowhood or helping them take control of their long-term financial plans, she provides expert g
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