A Few of Our Favorite Tools for Journalists and Bloggers
Cision
AUGUST 26, 2021
We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier.
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Remote PR Jobs
OCTOBER 21, 2024
In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. These tools and examples can help you build a resume that highlights your skills and stands out to potential employers. Here is an example of a public relations specialist’s resume.
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PRSay
JANUARY 4, 2022
If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Get FREE writing tips here.
Prowly
DECEMBER 5, 2019
Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly.
Agility PR Solutions
JUNE 29, 2021
All PR professionals should understand how to write effective press releases. Are a cost-effective promotion tool. Help build backlinks with trusted news sites In short, press releases are great sales tools. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions.
Agility PR Solutions
SEPTEMBER 18, 2023
They’re using AI-powered tools to write job descriptions. What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to personalize marketing campaigns.
Garrett Public Relations
JANUARY 19, 2020
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
Agility PR Solutions
MARCH 10, 2022
Email has long been a vital tool for corporate communications. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions. However, people get busy and have very little time to check their inboxes. Many […].
ImPRessions - Crenshaw Communications
JANUARY 11, 2023
AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.
Agility PR Solutions
JUNE 21, 2023
In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.
Remote PR Jobs
DECEMBER 17, 2024
Especially if you want to become a PR freelance writer showcase your content writing abilities, how you approach writing press releases. Tools like Pressfolios , Adobe Portfolio , or Canva can help you design a professional and visually appealing portfolio.
Onclusive
JUNE 9, 2021
Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Gain insights into which soundbytes are actually performing with NEO Messaging , Onclusive’s message optimization tool.
Onclusive
JUNE 1, 2023
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.
Onclusive
OCTOBER 19, 2021
Step 5: Write the business case. Onclusive is an invaluable tool to help you become a better PR person. Business case writing best practices. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Sara Eberle.
Sword and the Script
DECEMBER 26, 2023
On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?
ImPRessions - Crenshaw Communications
MAY 5, 2022
Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Instead of trying to muddle through, I asked for help and the team took the time to show me step by step how to use new tools or understand different elements of our work. . Stay organized.
Remote PR Jobs
MARCH 27, 2024
A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Start writing your next standout case study today!
Onclusive
AUGUST 22, 2017
The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.
Sword and the Script
OCTOBER 5, 2021
Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.
ImPRessions - Crenshaw Communications
AUGUST 17, 2022
Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Content picks PR ethics.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. Tools like PhoneBurner can make your pitching more productive and simplified by streamlining workflows, making follow-ups more efficient and storing lead information in the cloud. Write a Captivating Subject Line.
Prowly
OCTOBER 23, 2024
Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list.
Prowly
SEPTEMBER 27, 2023
It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. The primary purpose of a partnership announcement press release is to […] The post How to Write a Partnership Press Release (Examples & Templates) appeared first on Prowly Magazine.
Flack's Revenge
APRIL 16, 2020
Folks, I know I haven’t been writing here as much, Sorry for the interruption. Not to take away from the pros, but I found a tool that does let PR try designing at home (well, isn’t everything tried at home these days – negating the old saw). These are unusual times. But the show must go on, right?
Remote PR Jobs
NOVEMBER 8, 2024
First, we focused on writing a resume , and then the cover letter. More often than not, during a Public Relations interview, you could be asked about the proficiency of various tools. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot.
Prowly
OCTOBER 19, 2023
An artist press release – the tool to let the world know about the big events from an artist’s professional life. Let’s see how to write a press release […] The post How to Write an Art Exhibition Press Release (Example and Template) appeared first on Prowly Magazine.
Deirdre Breakenridge
MAY 13, 2019
In order to make sense of all that “noise”, social listening, monitoring and analytics tools. The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. have become essential parts of the marketing and PR toolbox.
Cision
MAY 2, 2017
Imagine how powerful this tool is for a Realtor who can now show several images of a listing or a restaurant owner who can share images of ten different entrees. How can you use this tool to benefit your business? Did you invent a revolutionary product, write a book, or win an award? Make your business newsworthy.
Cision
NOVEMBER 7, 2016
In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. For most CMS tools, adding and editing links is pretty straightforward. This is a pretty extreme tool to create structure, especially given the asymmetry necessitating it. Left align.
Cision
DECEMBER 18, 2017
But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month.
Stern + Associates
AUGUST 13, 2024
As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Mastery of these tools can set us apart in a crowded market.
ImPRessions - Crenshaw Communications
JUNE 27, 2022
But tools like press releases and feature story placements are just the beginning. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Social media adds value.
Onclusive
AUGUST 9, 2021
PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Feel free to start a free trial to get an understanding of the tool. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy. Corporate Communications.
PRSay
MAY 10, 2022
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.
Contently - Strategy
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.
Deirdre Breakenridge
OCTOBER 3, 2016
We love to set it and forget it; what’s not to like about life on easy street and rolling in easy money; there’s nothing like the open road, the wind rushing through your hair and being on cruise control; we love our easy to program devices; easy just slides off the tongue, and tops our tool-kit of four letter words.
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Media alerts are a good tool to generate buzz around the event and encourage media and journalists to cover it. .
Remote PR Jobs
SEPTEMBER 27, 2024
Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.
Cision
NOVEMBER 16, 2017
While SEO is an excellent tool for enhancing the visibility of online material, the hard truth is that even the best SEO won’t get readers to engage with content that’s just not that interesting. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?
PRSay
NOVEMBER 11, 2024
So why aren’t you writing about the audience? Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Don’t write about us and our stuff. Write about the impact, not the event. Making Now.
Burrelles Fresh Ideas
SEPTEMBER 5, 2023
In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. Write for your audience, not just for search engines.
Prowly
NOVEMBER 13, 2023
The beauty of writing a […] The post How to Write and Send an AI Press Release (with Examples) appeared first on Prowly Magazine. While a simple announcement may only take a few hours, complex narratives with different angles might take a day or even more to put together.
PRSay
JULY 23, 2024
This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. Artificial intelligence (AI) tools have changed the PR and communications profession.
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