Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. Propel launches 2.0 of its software with another dose of AI.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

OCTOBER 23, 2024

Best practices for writing Dawn begins by writing a default draft that’s structured as a cold email , relevant to all journalists in the contact list. PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities.

How To 211

How To Pitching Analytics Software 211

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Deirdre Breakenridge

MAY 13, 2019

How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

PRSay

APRIL 29, 2019

Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. Call out to targeted readers. “If Don’t shy away from longer headlines.

Writing 156

Writing Retail Training Customer Service 156

Remote PR Jobs

OCTOBER 29, 2024

Highlight any relevant courses, certifications, or training programs you've completed, especially those related to PR or Communications. Examples of Public Relations and Communications Cover Letters When diving deeper into the writing process, looking at examples can help understand the tone and format of a professional cover letter.

Publicity 221

Publicity How To Examples Crisis Management 221

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 144

Writing Storytelling Reputation Social Media 144

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Melissa Agnes

AUGUST 6, 2014

” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. When medical students are trained to do surgery, they go through a procedure where language is used very deliberately. Assign someone the task.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

5W PR

FEBRUARY 1, 2025

Training and Support Effective training ensures employees understand program objectives and feel confident participating. This includes: Social Media Best Practices Training should cover platform-specific best practices, content optimization, and engagement strategies.

Employee 88

Employee Social Media Reputation Guidelines 88

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. The stuff I feel frantic about. The little one-off things I keep forgetting to do.

Exercises 156

Exercises Writing Journalism Advertising 156

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Get FREE writing tips here. Save $100 with coupon code PRSA22.

Case Study 193

Case Study Writing Training Engineering 193

Cision

NOVEMBER 15, 2017

But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. They train internal staff and external organizations on best practices for increasing visibility of online content. . Google has made a lot of changes , especially in the last year.

Infographics 0

Infographics SEO How To Training 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it.

Writing 310

Writing LinkedIn Social Media SEO 310

Deirdre Breakenridge

SEPTEMBER 26, 2014

You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. You can teach anyone how to do advance their PR skills and train someone on strategy and planning best practices or relationship building. Quite simply, I look for passion.

Interviews 375

Interviews Energy Meeting Conference 375

Melissa Agnes

JULY 15, 2014

I’ve been writing for a while now about the five P’s of crisis comms planning : Procedures (simple, intuitive, adaptable – the playbook). People (their training, skills needed, rostering). Here’s my take on it, in a short presentation I often give to supplement crisis communications training.

Crisis 248

Crisis Crisis Communications How To Training 248

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s different from previous generations of chatbots.

Tools 353

Tools Trends Creativity Web 353

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.

How To 192

How To Writing Training Survey 192

Sword and the Script

FEBRUARY 11, 2025

A large press release distribution platform is a reasonable source of data on which to train LLMs. Relative to the average quality across the internet, the writing is probably better. Further, Notifieds conversations with genAI vendors seem to validate his hypothesis. Its not a stretch from where I sit either.

Pitching 129

Pitching Communications SEO Google 129

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Here are a few tips on preparing for a media interview so you can absolutely nail it.

Interviews 322

Interviews Media Media Training Meeting 322

PR in High Definition

NOVEMBER 22, 2024

Intrigued by its potential, I decided to test AI’s capabilities with ChatGPT to find a supporting statistic for a piece I was writing. They generate responses based on patterns in their training data. That way we have more time to spend on strategy and implementation. Tools like ChatGPT do not inherently know the truth.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 200

Mobile Web Writing Training 200

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 185

Mobile Writing Web Journalism 185

PRSay

APRIL 26, 2021

Train team members on the DE&I style guide. The more staff members who are educated on how to write and speak inclusively about identity communities, the more inclusive language will become a part of work culture and external communications. Audit messaging and trainings periodically. Be open and transparent with audiences.

Education 217

Education Employee Training Community 217

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Similarly, as a marketing and PR professional, I have formal training and lots of practical experience with statistics and probability. That’s a miracle.

Google 156

Google Course Survey YouTube 156

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Do not use more bullets than you get in a six-shooter,” recommends Rick Norton in Online Writing Digest. Learn more about her training, consulting or writing and editing services at WylieComm.com. Got a list?

Web 177

Web Writing Analytics Training 177

Remote PR Jobs

FEBRUARY 27, 2022

Spokespeople are always on the go and might be reading your briefing document on a plane, train or taxicab on the way to a convention center. A calendar invite will take care of simple things like time and date, but more in-depth info is needed on what the reporter or analyst is interested in.

Writing 130

Writing How To Interviews Pitching 130

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

Storytelling 323

Storytelling Training Resources Branding 323

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door ! Contact him at mail@kenscudder.com or kenscudder.com.

Interviews 210

Interviews Video Meeting Skype 210

PRSay

MARCH 13, 2024

Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. Write about the impact, not the event.

Energy 173

Energy Writing Community Training 173