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Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm. The hashtag is one of the most powerful tools you can use on Twitter. DO use the power of the #hashtag.
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […]. The post Reaching More Twitter Consumers appeared first on.
You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures.
Using Twitter for business might sound odd to some, but it’s not that strange. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. This week we’re thinking about retail and e-commerce.
Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset.
Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].
Think Twitter’s a potential dumpster fire for marketers right now? Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.
If you've ever wondered, "How can I track Twitter mentions?" Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .
I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?
In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.
Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.
The discussion touched on several topics including trends in Black media, the role of social media and Black Twitter, advice for those getting started in the media industry, and more.
Where’s that “replacement Twitter” we asked for, anyway? In the case of X, formerly Twitter, no single social platform has emerged where PR pros can simply port over and replicate their Twitter strategies. It’s even more urgent when the platform keeps losing the users PR teams want to engage.
Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment. But cancellations result when hashtag-jumping is obviously for a quick visibility hit.
While Facebook, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Twitter, and WeChat, among others, made the list, the top three platforms being used are Twitter (76%), LinkedIn (66%), and Facebook (53%). As part of our recent global media survey, we asked journalists to share their social media platform preferences.
When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. Let me know on Twitter @colleeno_pr. . You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday.
25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start.
ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. For the upcoming discussion, you can connect with Martin on Twitter, @martinwaxman. It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building.
A tactic most PR pros tend to overlook is pitching journalists on Twitter. Journalists mentions on Twitter may be a less crowded place compared to their inbox and may be an efficient way to get their attention. . Want to say even less in your pitch?
If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Here is Wei’s winning video.
ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Is PR Right for me? ”
” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter. Traditional media is pushing their fans to engage on social media.
Another great source is a journalist’s personal Twitter. Before scheduling that post on Twitter or Instagram, think about your goals and what message you want to convey. There have been times when I go through people I follow on Twitter and curate who you are actually following. Let me know on Twitter @ colleeno_pr ! .
She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Feel free to reach out to her on Twitter ( @AlbaneFlamant ). She always has at least one book in her purse and has lived in 6 different countries over the last 12 years.
Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”
A recent Twitter dustup highlighted the dilemma. ” CEO called out on Twitter. .” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it?
It’s helpful to follow reporters on Twitter, as they’ll likely post if they have to take time off. If there’s no response in a couple of days, shoot them a DM on Twitter if their bio says they’re okay with that, or send a message over Signal if their handle is listed. Many reporters in the security space publish theirs.)
Companies shared that the average number of Twitter engagements per news release was 23. 12% of releases did not experience any Twitter engagement. . Finally, the study also analyzed social media findings. That means that during the first seven days following the issuance of a release, brands could expect to see 23 tweets per release.
Media moves on Twitter. Pro tip: to stay up-to-date on media moves, keep an eye out for announcements on Twitter. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.
The addition of social listening capabilities enables communications teams to monitor across the most important social platforms, including Twitter, Facebook, Instagram, YouTube, and TikTok.
Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.
1 Surprise: Twitter trended much younger. As I mentioned above, there’s a pretty big age gap on Twitter these days. Younger folks are spending so much time on YouTube, Snapchat and gaming platforms, I just figured they didn’t have time for Twitter. But, they can get their news on Twitter. Guess I was wrong!
Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Let me know on Twitter @colleeno_pr. . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.
Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. On the surface, Mastodon looks similar to Twitter. But as the BBC reports , Mastodon works very differently than Twitter does, causing confusion for people signing up for new Mastodon accounts. 28 and Nov. 6, according to analytics firm Sensor Tower.
Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it.
Journalists will vary on their preferences here, but if you know the reporter fairly well, it may be useful to DM them on Twitter. Or, if you don’t have the best email address or want to get a conversation going, it can be a good idea to reach out on social media – usually Twitter or even LinkedIn.
Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok.
We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.
I’m skimming my Twitter feed for the latest news. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet. 8:30 am While the work day won’t officially start until 9 a.m.,
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