Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Social Media Facebook 162

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Branding Brand Instagram 148

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time.

B2B 136

B2B Video Marketing Survey 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. The rules of social media readily disprove these methods. Grassroots methods.

Viral 100

Viral Guidelines Social Media Groups 100

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Wouldn’t you know it, Molson Coors was listening. Talk about raising community spirits!

Hotels 282

Hotels Branding Brand Guidelines 282

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Media 179

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Branding Brand 176

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. As apologies go, it’s late, but not bad.

Construction 385

Construction Social Media Crisis Reputation 385

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

Konnect Agency

NOVEMBER 14, 2022

Influencer Marketing Agency Breakdown of Video Content Evolution. The pivot to short-form video content has created a shift in the way audiences are engaged on various social platforms. Recommendations for Activating Video with an Influencer Marketing Agency. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. Otherwise they are throwing away opportunities.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

JULY 29, 2014

has big potential these days to go viral in a heartbeat. For example, if your team is on the ground helping victims and this is important to communicate to stakeholders, show images, pictures and/or videos of the active work you’re doing. This, of course, can also work against you.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

AUGUST 5, 2022

Take a look at our round up below: Instagram changes it video layouts . Instagram is making a move on video, meaning that once the update is in place all videos will be uploaded as reels. Twitter has also been great for viral trends in July, from “They’re a 10 but…” to adopting the “Little Miss memes” in a simpler way.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

JUNE 29, 2017

The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. While his video had more than 30 million views, only 1.3 million of those lasted beyond three seconds and had the sound on.

Storytelling 0

Storytelling Data Communications Technology 0

Melissa Agnes

OCTOBER 2, 2018

The customer service paradox: How Dave got ahead of misconceptions and emotional criticism towards his video in ways that increased his trust, likability, and business opportunities. Dave’s United Breaks Guitars video. How compassionately conscious is your brand? Links and things discussed in this episode.

Branding 157

Branding Brand Crisis Management Customer Service 157

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. There’s no time for lengthy analyses or room for subtle distinctions.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 160

Airlines Crisis Management Viral Crisis 160

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

Storytelling 199

Storytelling Reddit Video Creativity 199

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media.

Crisis 271

Crisis Branding Brand How To 271

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

Cision

DECEMBER 5, 2017

Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement. It’s no secret, videos drive engagement. Journalists and consumers crave videos.

Infographics 235

Infographics Case Study Content Marketing Video 235

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand. Their social media draws a perfect line of self-deprecation, transparency and authenticity.

Branding 245

Branding Brand Storytelling Airlines 245

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Because they are emotionally charged situations that automatically segregate your audience. Take a look – and share these four steps with your team!

How To 150

How To Crisis Crisis Management Viral 150

NewsWhip

MARCH 2, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . This was driven by a number of different viral top stories.

Facebook 166

Facebook Viral Analysis Web 166

Critical Mention

OCTOBER 27, 2018

The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling. This video quickly went viral and has more than 40 million views on YouTube. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page. In Feb 2016, Google officially integrated AMP listings in its mobile search results.

Google 259

Google Digital PR Mobile SEO 259

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Include videos but keep them short. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154