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I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.
In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. Multimedia attachments. High-quality links.
In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Videos provide an engaging visual and sound clip to tell your audience what they need to know about your news. Share videos on YouTube, Facebook and Twitter.
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. Rebekah made my job, as the host, really easy!
What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.
Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Make sure your home network can handle a video call. If you’ve had problems with other video calls, see if you can up your network speed. Have your notes on your screen.
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.
With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. The post Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation appeared first on Agility PR Solutions.
The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.
The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Customer case studies sell benefits.
To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.
Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me). You can check out my video review to learn why you need to pick up a copy. There are so many reasons why I like this book and would recommend it to students, professors and professionals.
Folks, I know I haven’t been writing here as much, Sorry for the interruption. when using Zoom, or another service, you don’t want to come off like the jokers in the SNL video, above. It brings stunning presentations, brochures, graphics and videos to life. These are unusual times. But the show must go on, right?
Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Now that you have your topic and keywords, it’s time to write your headline. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing.
4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. The post Social Media Writing Best Practices Webinar first appeared on Arik Hanson.
But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?
It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. In terms of getting noticed?
Initial reaction to this has been varied, with many users calling out the “TikTok copying”, although Instagram has been adamant that a video-only platform is not in the plans for Instagram and static content will remain. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.
Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.
You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you always publish 600-word blog posts, mix it up with a video post.
You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.
Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing.
Like all good stories, writing them is just the first part. Suzi and Jess know that the work really starts after their videos or illustrations have been brought to life. “We craft short stories with minimal branding in hopes others will use them to move their work too.” ” Stories Can Do Their Work.
You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience. Or, do you have a conflicting point-of-view worth writing about? While his video had more than 30 million views, only 1.3 Be emotive. Be original. Is the sentiment positive?
In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.
You can now combine up to ten photos or videos into one post. Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Make your business newsworthy.
I’ve been writing this book for years and it’s finally finished. Here’s my video announcement discussing why I wrote Answers for Modern Communicators and the importance of professionals always asking and answering questions. I’ve learned so much from all of you.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Including quotes from product developers or executives adds credibility, while multimedia, like product images or demonstration videos, can make your release more engaging.
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement.
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.
When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. And I do very little video on my blogs and social media channels because I am not convinced that people want to see my face that much.
In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.
Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Did he inspire you to write the post?
First, we focused on writing a resume , and then the cover letter. Remove Distractions: It can be hard to concentrate during video calls, but don’t forget it matters just as much as it would in person. In our past articles, we reviewed the first two steps of the job application process. Next on the agenda is acing the interview.
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. So why not apply the same rules to your press releases, to get more attention? Conclusion.
Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.
Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities.
Video has grown to dominate the online attention of your audience. By 2019, 80 percent of the world’s internet traffic will be consumed by video. Despite budget and bandwidth constraints, 83 percent of marketers agree that video yields positive ROI. by leveraging Cision Distribution’s proven video distribution network.
If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.
There are times when crafting the perfect headline may take as much time as writing the release, itself. Write like a reader. How do you know what to write in a press release? So in writing the release and crafting your story, do it as if you were a reader. Many other times, however, it’s going to be work.
The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,
Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. I write one of the longest-running PR and social media blogs in the country. Your story.
Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.
Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. For products or controlled subjects, Shopify created a great video to detail product-specific photography rules that deviate quite a bit from the Digital Camera Magazine suggestions: Use soft, even lighting.
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