5W PR

FEBRUARY 7, 2025

The post TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By implementing these strategies consistently, PR professionals can build a TikTok presence that drives meaningful results and creates lasting connections with their target audience.

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Viral Branding Brand Airlines 78

Stuart Bruce

JANUARY 27, 2022

The viral news explainer is a relatively new style of content that is proving increasingly popular.

Viral 167

Viral Corporate Communications Publicity 167

Ronn Torossian

NOVEMBER 20, 2018

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The question is what can you do to […].

Viral 150

Viral Video Blogging Branding 150

Ronn Torossian

OCTOBER 1, 2019

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

Viral 170

Viral Analysis Marketing Industry 170

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms.

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Viral How To Advertising Advertising 153

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

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Viral Video YouTube Examples 120

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. This post “going viral” was all about the topic. The post What I learned about “going viral” on LinkedIn last week first appeared on Arik Hanson. The funny thing is it was a complete throwaway post. And it moves so fast.

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Viral LinkedIn Social Media Employee 146

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

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Viral Digital PR Pitching Data 62

Agility PR Solutions

JANUARY 9, 2025

However, viral social media news’s explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Public relations has always had a challenge managing the dizzying pace of the news cycle. Now that weve mastered traditional platforms, the new kid on the blockdecentralized mediais turning the corner.

Media Relations 114

Media Relations Media Viral Social Media 114

Melissa Agnes

AUGUST 4, 2014

Influence isn’t all about numbers – AND – just because something goes viral, doesn’t necessarily make it a crisis. Issues can go viral as well , and yet not present long-term repercussions to the organization’s reputation or bottom line (which is the definition of a crisis).

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Viral Crisis Case Study Reputation 254

Agility PR Solutions

JANUARY 1, 2025

Without it, you’re flying blind in a world that moves at the speed of a viral tweet. Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist.

Strategy 114

Strategy Viral Media Trends 114

Agility PR Solutions

NOVEMBER 14, 2024

A single late package can trigger a X/Twitter tirade, a negative review can go viral, and suddenly your carefully cultivated brand reputation is facing a reputational pile-up. […] The post Harnessing technology to drive positive PR and brand perception in logistics appeared first on Agility PR Solutions.

Technology 100

Technology Branding Brand Viral 100

Cision

OCTOBER 7, 2016

Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year. Incite social sharing internally by asking your team and organization to get involved.

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Analysis Viral Trends Software 318

Awario

NOVEMBER 20, 2024

Looking to boost your Instagram game? This guide is packed with 200+ trending hashtags for every niche, mood, and season. Plus, uncover pro tips and strategies to skyrocket your engagement and reach the right audience!

Instagram 116

Instagram Viral Trends Strategy 116

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

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Crisis Crisis Management Viral How To 249

Awario

OCTOBER 4, 2024

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 130

Instagram Viral Creativity Tools 130

Onclusive

SEPTEMBER 27, 2021

You can even plan ahead with our volume predictions feature, which is designed to alert you before posts about your brand go viral. By closely monitoring competitors and other relevant industry peers, you can pinpoint the best times to amplify your thought leadership by joining the most important conversations.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The politicization of everything from face masks to groceries has been with us for a while, and I see no reason for it to change in 2022.

Trends 385

Trends Employee Viral Advertising 385

Prowly

JUNE 4, 2020

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […].

Media Relations 221

Media Relations Viral Media Trends 221

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

Social Media 179

Social Media Viral Company Media 179

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source.

Branding 78

Branding Brand Viral Training 78

Agility PR Solutions

JANUARY 14, 2025

TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, its an ideal platform for brands and creators to reach massive audiences, even with limited resources.

Viral 105

Viral Resources Social Media Trends 105

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. There’s more bad news on the “fake news” front. That’s the conclusion of a study recently published in Science magazine. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

5W PR

NOVEMBER 12, 2024

The Impact of Interactive Challenges and Trends TikTok’s viral challenges and trends have significantly shaped beauty marketing strategies. By actively participating in relevant challenges and trends, brands can tap into the platform’s viral potential and reach a wider audience.

Trends 78

Trends Consumer Marketing Viral 78

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

5W PR

NOVEMBER 1, 2024

Platform-Specific Campaigns: We identify the right platforms for your brand—whether it’s TikTok for viral content, TikTok Shop for seamless shopping integration, or Pinterest and Instagram for visually-driven storytelling. Released within a targeted timeframe, these posts create engaging, viral content that maximizes visibility.

Pinterest 78

Pinterest Viral Instagram Community 78

Ronn Torossian

APRIL 19, 2021

Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads. The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age.

Viral 195

Viral Creativity Industry Report 195

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 176

Crisis Viral Branding Brand 176

NewsWhip

DECEMBER 2, 2024

By capturing these distinct engagement peaks in real time, Timeline provides a clear picture of how the story played out – from its subdued media launch to the viral moments driven by conversations on X.

Reddit 78

Reddit Viral Travel Analysis 78

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. Otherwise they are throwing away opportunities.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

OCTOBER 7, 2020

It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging. Social media marketing has the potential to be the most cost-effective form of advertising any business puts together.

Social Media 184

Social Media Viral Media Advertising 184

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. We can all use some levity, and this week we got it when 93-year-old Olive Veronesi of Seminole, Pa made a relatable request by holding up a sign reading, “I need more beer” while enjoying a Coors Light. Talk about raising community spirits!

Hotels 282

Hotels Branding Brand Guidelines 282

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. It was a pretty mild quip, and Duolingo probably thought it was a harmless way to be relevant. To its credit, the social media manager for Duolingo posted a heartfelt apology. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Social Media Crisis Reputation 385