Cision

MAY 28, 2015

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper.

Measurement 120

Measurement Data Meeting Consumer 120

Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Investigate your audience.

Branding 120

Branding Brand Software Social Media 120

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Once you understand the tools, you can decide which app is right for your brand’s needs.

Video 120

Video Analysis Conference Education 120

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

Case Study 390

Case Study B2B Study Interviews 390

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Twitter Leadership 319

Contently - Strategy

OCTOBER 23, 2024

White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.

B2B 93

B2B How To Case Study System 93

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). That’s the way it’s always been. That leaves a lot of value unused on the table. If you get a placement, you need to share it.

Media 157

Media YouTube Pitching Survey 157

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JANUARY 9, 2018

White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. How to do it? How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 143

B2B Study Consumer Report 143

Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. You develop a defined process for promoting it – from publication to measurement – and let the program run. Maybe your team can only handle one ebook a quarter.

Marketing 191

Marketing eBook Guidelines B2B 191

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Data Report 62

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Americans in particular are demanding greater security through EMV chip card technology.

Financial 120

Financial Branding Brand Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Branding 120

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Journalism Trends Resources 296

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 88

Writing Storytelling Media Analysis 88

Mark My Words

FEBRUARY 16, 2024

And as Borkowski’s recent white paper set out, the generational divide is only set to widen. In June 2023, TikTok was banned from all government phones, hence why the Home Office is getting influencers to post instead, in some bizarre workaround.

Government 60

Government Social Media Viral Video 60

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing B2C Advertising 199

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 88

B2B Report Survey Marketing 88

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? Create a blog series on the main results — diving deep into each subtopic of the white paper or ebook. Want to take it up a notch?

eBook 52

eBook Video YouTube Infographics 52

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 91

B2B eBook Engineering Blogging 91

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

Cision

NOVEMBER 25, 2015

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 111

Ethics Industry Publicity Analysis 111