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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.

Software 156
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Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Axia PR

Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. I am half time emergency manager and half time E911 coordinator so I am juggling multiple projects all the time but I enjoy it. References.

Education 270
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PR Golden Turkey Awards

Flack's Revenge

Please note that I am not writing just about customer service, product quality, security breaches or other kinds of fails; this blog is careful not to confuse these things with PR and crisis management thereof. ” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World.

Wikipedia 120
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3 Lessons From the A-Team in Crisis Communication Planning

Cision

Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). While your own crises will vary, set the plot beforehand. Adapt them, just as the A Team does, to the situation. Maybe a dose of B.A. isn’t the best solution. Use a Face or Murdock tactic instead.